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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Health, Wellness & Loyalty

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new significance. Just as we’ve seen with sustainability—which we explored in sustainable spending and ...

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Holiday Loyalty Trends

4 min read

Let AI Be the Gift That Keeps Giving This Holiday Season

At the risk of stating the obvious, the holidays are a critical time for retailers.

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Loyalty ROI

2 min read

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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Sustainability and loyalty

4 min read

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing...

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Sustainability in Consumer Retail Decision-Making

5 min read

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...

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The Golden Rule blog series

3 min read

Blog #6: Unreasonable Hospitality: Lessons in Following the Golden Rule for Business Success

This is the next installment in our series of blogs about how following the Golden Rule—treating people the way they want to be treated—is the surest...

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Challenge Offers Explained

2 min read

Three Key Reasons Why Challenge Offers Drive Consumer Engagement

Challenge Offers Explained: The Psychology Behind Engagement and Incremental Sales Since Eagle Eye joined forces with EagleAI (formerly Untie Nots)...

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Evolving Coalition Loyalty Programs

2 min read

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...

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Loyalty members getting excited about third-party redemption options

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...

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The Power of One More with Loyalty and Promotions

4 min read

The Power of One More with Loyalty and Promotions

At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...

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