4 min read
Billy McLintock on 18 July, 2024
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can mean very different things to different people. So in this blog, I wanted to dig a bit deeper into...
Read More
4 min read
Miles Toolin on 15 July, 2024
If you're bothering to read this article, you've surely already Googled or ChatGPTed, 'What's a composable technology architecture?'. You’ve no doubt...
2 min read
Billy McLintock on 2 July, 2024
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
3 min read
Rich Millington on 27 June, 2024
9 min read
Craig Sefton on 20 June, 2024
Code Reviews are integral to building quality, robust software, and at Eagle Eye, they are an important part of our software development lifecycle,...
2 min read
Rob Shipley on 29 May, 2024
We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...
4 min read
Tim Mason on 28 May, 2024
Making Every Day Your Masterpiece At the end of our last blog, we introduced John Wooden, the legendary UCLA Bruins basketball coach; a man who...
2 min read
Craig Oates on 21 May, 2024
Building upon our previous post, let’s explore how the integration of Customer Data Platforms (CDPs) and loyalty platforms can elevate personalized...
2 min read
Billy McLintock on 16 May, 2024
We talk a lot about personalization at Eagle Eye, but there are still some instances where businesses need to put "big bang" marketing messages out...
2 min read
Craig Oates on 15 May, 2024
Businesses are constantly seeking ways to deepen their understanding of customers so that they can use this knowledge to deliver engaging,...
