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How AI Is Powering Loyalty, Retail Media & Personalization in Grocery
In the article "The Intersection Between Loyalty, Personalization, Retail Media and AI" published by Supermarket News, Jeff Baskin, Chief Revenue...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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1 min read
Sarah Jarvis
on
1 August, 2025
Inflation is compressing margins and shifting shopper behavior—but grocers deploying data-driven loyalty programmes are seeing sustained results. As detailed in Grocery Trader, retailers integrating customer data into loyalty strategies are delivering incremental sales growth and customer value amid economic uncertainty.
Retailers using tactical loyalty campaigns powered by unified customer data have realized an average of 3.8% like-for-like sales uplift, even in price-sensitive markets. These programmes are converting inflation angst into measured growth.
Modern consumers—especially Gen Z and Millennials—demand more than points. Loyalty fatigue is real. Today’s leading grocers are evolving to deliver contextual, personalized rewards, engineered by analytics and predictive AI to meet changing needs in real time.
Effective loyalty strategies now unify data, personalization, and technology to drive repeat behavior without eroding margins. Retailers like Tesco, Kroger, and Asda are leading with AI‑enabled programmes that align offers with inventory dynamics, shopping patterns, and multi-channel touchpoints.
Communications & Propositions Director
With over 15 years of experience as a Retail Marketing Leader in the loyalty industry, she has worked with some of the world’s largest retailers and FMCG brands to help them drive profitable growth by prioritising the customer in their decision-making processes. Her expertise spans loyalty program design, CRM, personalisation, data analytics and commercialisation, and the technical implementation of initiatives that bring retailers and brands closer to their customers.
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1 min read
In the article "The Intersection Between Loyalty, Personalization, Retail Media and AI" published by Supermarket News, Jeff Baskin, Chief Revenue...
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