ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty Programs

Digital graphic with binary code and neon checkmark highlighting loyalty solutions for retail businesses

6 min read

Right Loyalty Solution for Retail: Purpose-Built vs. Matched

Discover how to choose the right loyalty solutions for retail. Explore core features, industry challenges, and why Eagle Eye delivers unmatched expertise.

mParticle integrates with Eagle Eye Connect to deliver smarter, personalized loyalty experiences

1 min read

Eagle Eye Connect Integrates with mParticle for Loyalty Experiences

Unlock personalized loyalty experiences with the new Eagle Eye Connect and mParticle integration—turn customer data into real-time rewards and offers.

Artificial intelligence and data integration concept with glowing network connections, AI icons, and digital transformation visualization.

2 min read

The Evolution of Loyalty: From Transactions to 1:1 Personalization

Discover how leading retailers use AI and data to transform loyalty programs into personalized, value-driven customer experiences.

Eagle Eye and Cognizant partnership logo on a digital technology background, symbolizing AI-powered retail loyalty and personalization collaboration.

3 min read

Eagle Eye and Cognizant Partner To Transform Retail Loyalty With Real-Time Personalization at Scale

Eagle Eye and Cognizant announce a partnership to deliver real-time AI-powered loyalty and personalization at scale for global retailers.

Gamified loyalty concept illustrated as a colorful quest board game with player tokens, rewards path, and quest flag.

2 min read

Gamification in Loyalty: How Eagle Eye Is Powering Engagement

Discover how gamification tools like Quests, Stamp Cards, and Reward Banks drive deeper loyalty, engagement, and personalization with Eagle Eye.

Grocery retail data analytics—AI-powered loyalty insights in store environment

1 min read

Inflation‑Proof Loyalty: Grocery Retail’s Data‑Driven Strategy

Grocers using data-driven loyalty programs during inflation are achieving 3.8% sales growth and deeper engagement—find out how.

AI-driven personalization in retail media—digital overlay in modern store environment

1 min read

AI-Powered Retail Media: Personalization Meets Efficiency

Jeff Baskin reveals how AI transforms retail media by delivering personalized offers, improving attribution accuracy, and boosting advertiser ROI.

The Digital Brain of AI: Futuristic Innovation at Your Fingertips

1 min read

Eagle Eye Recognized as an AI Trailblazer by the Daily Mail

Eagle Eye has been named an ‘AI Trailblazer’ by the Daily Mail, recognizing our leadership in scalable AI-powered loyalty and personalization solutions.

Forrester Loyalty Platforms Landscape Q3 2025

1 min read

Eagle Eye Recognized in Loyalty Platforms Landscape 2025

Eagle Eye recognized in Forrester Loyalty Platforms Landscape 2025 for leading innovation in AI-powered personalization and MACH-based agility.

Sustainability and loyalty

4 min read

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Integrating sustainability into loyalty programs can pay dividends for grocery retailers and help them meet consumer demand for eco-friendly incentives.