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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Loyalty Programs

DALL-E - A group of loyalty professionals showing mild confusion

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

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1 min read

How Subscription Loyalty Programs Are Boosting Retention

Why Subscription-Based Loyalty Is on the Rise Loyalty programs are evolving—and subscription-based models are taking the spotlight. As highlighted...

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Crowd of loyal fans raising hands in unison, symbolizing customer loyalty and collective brand engagement

1 min read

How Loyalty Programs Are Evolving in an Always-On World

The Evolution of Loyalty in an Always-On Retail Landscape In today’s always-on world, the definition of loyalty is shifting. As consumer...

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Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

In an effort to boost engagement and personalization, Tesco is leveraging AI to transform its Clubcard Challenges into gamified loyalty experiences....

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The Grocer

1 min read

Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

As featured in The Grocer, Tesco’s newest Clubcard Challenges campaign is making headlines by offering customers up to £50 in loyalty points for...

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Tesco Clubcard points

1 min read

Tesco Launches New AI-Powered Clubcard Challenges

Tesco is once again raising the bar in loyalty innovation. As shared in this official announcement, the retailer has launched a new wave of...

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Wendy's

1 min read

Wendy's Launches AI Loyalty Platform to Deliver Personalized Rewards

Wendy’s has introduced an AI‑based loyalty platform that analyzes customer data—purchase history, stated preferences and ongoing behavior—to deliver...

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MarTech.org

1 min read

The Omnichannel Opportunity: Building Seamless Retail Experiences

The Omnichannel Opportunity: Why Unified Customer Experiences Matter Omnichannel isn't just a trendy buzzword - it's a strategic necessity for...

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Young woman shopping online

1 min read

Creating Engaging Loyalty in 2024 and Beyond

Creating Engaging Loyalty in 2024 and Beyond Loyalty isn't just about points anymore - it's about experiences that resonate. In a recent article by ...

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Loyalty Making the Most of Relationships

1 min read

Tim Mason on the Future of Loyalty and Customer Engagement

In this interview with Loyalty Magazine, Eagle Eye CEO Tim Mason shares insights from decades of retail leadership. From launching Tesco Clubcard in...

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