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ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Drive incremental growth by creating and executing entirely personalized customer experiences at scale.

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Guided by people, optimized by AI

EagleAI is a modular, customer-centric, and AI-based solution built specifically for the grocery and retail sectors. By using customer data to generate – and execute - personalized customer experiences at scale, EagleAI represents the next generation of data science for retail marketing, one that is focused on meeting each customer's wants and needs individually, optimizing promotional spending, and increasing ROI, and enabling true one-to-one engagement that ultimately drives loyalty.

Our AI models process and learn from 2.8 billion customer interactions per minute, always optimizing to power the next best personalized action to take for every customer.

Benefits

Automated

Fully automates the process of connecting and structuring customer data across touchpoints.

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Created not curated

Uses cutting-edge machine learning and AI to programmatically create uniquely personalized offers for customers rather than curating the ‘best fit’ set of offers based on a finite number available.

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Optimized

Working together, our family of algorithms simultaneously factor product affinity, shopping predictions, promotional responsiveness, budgetary controls, and more to create an optimized personalization program.

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Human-led

EagleAI puts the retailer in the driving seat, enabling them to direct the algorithms to meet their specific objectives, ensuring the output is aligned with their objectives and financial goals.

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Two powerful solutions

Currently, EagleAI powers two core use cases:

AI-driven, personalized "multi-step continuity offers" designed to reward incremental behavior.

  • 4 Challenge types: Frequency, Brand, Category & Referral
  • 7:1 incremental sales to reward earned
  • Unlock revenue streams from suppliers who can expect 4:1 incremental sales to reward earned
  • Live in 5-weeks
  • End-to-end solution with no POS integration required

Find out more about Personalized Challenges

Personalised challenges - Tropicana example

 

AI-based individualized offer generation that optimizes to your set objectives

  • Algorithms maximize offer reach and ROI while respecting your promotion budget
  • Offers are created uniquely for individuals using AI rather than giving 'best fit' offers to segments, delivering true individualization
  • Real-time omnichannel execution
  • Personalised customer offer gallery which provides an engaging customer experience, seamlessly integrated into your digital estate

Personalised Promotions example

 

Eagle Eye Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.
4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Dec 4, 2024 by Eagle Eye

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the...
4 min read

Let AI Be the Gift That Keeps Giving This Holiday Season

Nov 26, 2024 by Eagle Eye

At the risk of stating the obvious, the holidays are a critical time for retailers. Holiday sales in November and...
2 min read

Three Key Reasons Why Challenge Offers Drive Consumer Engagement

Oct 14, 2024 by Jonathan Reeve

Challenge Offers Explained: The Psychology Behind Engagement and Incremental Sales Since Eagle Eye joined forces with...
Recognized by Industry Experts
Gartner logo

Market Guide for Loyalty Program Vendors
2023

Forrester logo

Loyalty Technology Solutions Landscape
Q4 2022

IDC logo

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Loyalty360 logo

Technology Today Report
2021

Ready to drive incremental growth at scale?

Discover our tried and tested solutions.

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