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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Sustainability and loyalty

4 min read

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing decisions and the ability to influence them in the future. However, as sustainability becomes a defining...

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Sustainability in Consumer Retail Decision-Making

5 min read

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...

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Purple blocks

4 min read

Unlocking the Power of Composable Tech for Omnichannel Personalization

As the world of retail continues to become more and more competitive and with consumers desperately seeking value in the face of inflation,...

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2 min read

The Grocery Loyalty Landscape in Asia Pacific [A Survey Snapshot]

Asia-Pacific’s grocery market boasts many unique factors that set it apart from other regions worldwide. Within this distinctive landscape, the...

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4 min read

The Grocery Loyalty Landscape in Canada and the United States [A Survey Snapshot]

Across Canada and the United States, the ongoing cost-of-living crisis continues to affect how consumers allocate their discretionary expenses and...

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Grocery shopping

2 min read

Grocers' Data Advantage: Leveraging Shopper Data Spurs Instacart Exodus

For several years, Instacart has been an increasingly popular option for consumers wanting groceries and convenience items delivered to their...

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Tesco Clubcard in store

2 min read

How Next-generation Loyalty Schemes Could Make a Difference This Christmas

Most businesses would agree that their best customers account for the lion’s share of their sales. So, it seems strange that subscriptions have only...

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Woman receiving package from delivery man

2 min read

Customers Don't Want Your Product or What It Does

The Digital Disruption Debate Whether Amazon, Uber or Alibaba, there's a lot written about these digital-only players and the impact they're having...

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