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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Smart Rewards loyalty dashboard overlay in a grocery aisle, showing real-time POS data

2 min read

Eagle Eye Unveils Smart Rewards, A Real-Time Omnichannel Loyalty and Incentive Solution for Retailers

Picture of Eagle Eye Eagle Eye on 29 September, 2025

Smart Rewards Loyalty Solution delivers real-time, omnichannel rewards at checkout, helping retailers engage customers instantly.

News Promotions Press Release Retail Personalization
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Digital graphic with binary code and neon checkmark highlighting loyalty solutions for retail businesses

6 min read

Right Loyalty Solution for Retail: Purpose-Built vs. Matched

Picture of Eagle Eye Eagle Eye on 17 September, 2025

Discover how to choose the right loyalty solutions for retail. Explore core features, industry challenges, and why Eagle Eye delivers unmatched expertise.

Loyalty Technology Retail Personalization AI Loyalty Programs Customer Engagement
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mParticle integrates with Eagle Eye Connect to deliver smarter, personalized loyalty experiences

1 min read

Eagle Eye Connect Integrates with mParticle for Loyalty Experiences

Picture of Eagle Eye Eagle Eye on 9 September, 2025

Unlock personalized loyalty experiences with the new Eagle Eye Connect and mParticle integration—turn customer data into real-time rewards and offers.

News Loyalty Technology Retail Personalization Partnerships Loyalty Programs
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Artificial intelligence and data integration concept with glowing network connections, AI icons, and digital transformation visualization.

2 min read

The Evolution of Loyalty: From Transactions to 1:1 Personalization

Picture of Eagle Eye Eagle Eye on 28 August, 2025

Discover how leading retailers use AI and data to transform loyalty programs into personalized, value-driven customer experiences.

Retail Personalization AI Loyalty Programs
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Eagle Eye and Cognizant partnership logo on a digital technology background, symbolizing AI-powered retail loyalty and personalization collaboration.

3 min read

Eagle Eye and Cognizant Partner To Transform Retail Loyalty With Real-Time Personalization at Scale

Picture of Eagle Eye Eagle Eye on 27 August, 2025

Eagle Eye and Cognizant announce a partnership to deliver real-time AI-powered loyalty and personalization at scale for global retailers.

News Loyalty Technology Press Release Retail Personalization AI Partnerships Loyalty Programs
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Abstract AI concept art showing a black human head silhouette on a purple background, with streams of digital code and data blocks flowing into the brain, symbolizing artificial intelligence and information processing.

1 min read

Is AI Making Us Mentally Lazy or Sharper Thinkers?

Picture of Eagle Eye Eagle Eye on 12 August, 2025

Experts debate whether AI is making us lazy or enhancing thinking. Discover why AI should be a partner, not a crutch, in the digital age.

Loyalty Technology Retail Personalization AI
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Let’s Talk: Handling Complex Privacy Laws the Simple Way

1 min read

Let’s Talk: Handling Complex Privacy Laws the Simple Way

Picture of Eagle Eye Eagle Eye on 6 August, 2025

Jonathan Reeve shares Eagle Eye's practical approach to navigating complex privacy laws with smart prioritization, data mapping, and privacy-first strategy

News Loyalty Technology Media Coverage
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AI-driven personalization in retail media—digital overlay in modern store environment

1 min read

AI-Powered Retail Media: Personalization Meets Efficiency

Picture of Eagle Eye Eagle Eye on 29 July, 2025

Jeff Baskin reveals how AI transforms retail media by delivering personalized offers, improving attribution accuracy, and boosting advertiser ROI.

Media Coverage Retail Personalization AI Loyalty Programs
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The Digital Brain of AI: Futuristic Innovation at Your Fingertips

1 min read

Eagle Eye Recognized as an AI Trailblazer by the Daily Mail

Picture of Eagle Eye Eagle Eye on 29 July, 2025

Eagle Eye has been named an ‘AI Trailblazer’ by the Daily Mail, recognizing our leadership in scalable AI-powered loyalty and personalization solutions.

News Loyalty Technology Media Coverage Retail Personalization AI Loyalty Programs
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Eagle Eye helps customers and retailers scale personalized promotions

1 min read

How AI Is Transforming Loyalty: Insights from Eagle Eye & EagleAI

Picture of Eagle Eye Eagle Eye on 16 July, 2025

Cedric Chéreau and Zyed Jamoussi unpack how AI is reshaping loyalty and personalization in retail. Watch the full discussion now.

Media Coverage AI
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