AI-Powered Retail Media: Personalization Meets Efficiency

Making Retail Media Smarter with AI

In his article for Total Retail, Jeff Baskin, Chief Revenue Officer at Eagle Eye, explores how AI is reshaping retail media—enhancing personalization, attribution, and efficiency across omnichannel campaigns.

The Fragmentation Challenge in Retail Media

Baskin highlights how fragmented systems—separate platforms for loyalty, POS, and advertising—make attribution complex. AI offers a solution by unifying first-party data and modeling nonlinear paths to purchase across channels.

Leveraging Loyalty Data for Smarter Ads

Using loyalty data as a foundation, AI enables dynamic promotional offers that adapt based on inventory, weather, competition, and customer preference—making retail media hyper‑relevant and actionable.

Business Value You Can Measure

AI‑driven retail media delivers tangible results: higher advertiser engagement, stronger revenue from brand spend, greater customer lifetime value, and measurable ROI through improved targeting and hyperpersonalization.