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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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AI-Powered Retail Media: Personalization Meets Efficiency

Picture of Eagle Eye Eagle Eye on 29 July, 2025

Personalization Media Coverage Retail AI Loyalty Programs
AI-Powered Retail Media: Personalization Meets Efficiency

Making Retail Media Smarter with AI

In his article for Total Retail, Jeff Baskin, Chief Revenue Officer at Eagle Eye, explores how AI is reshaping retail media—enhancing personalization, attribution, and efficiency across omnichannel campaigns.

The Fragmentation Challenge in Retail Media

Baskin highlights how fragmented systems—separate platforms for loyalty, POS, and advertising—make attribution complex. AI offers a solution by unifying first-party data and modeling nonlinear paths to purchase across channels.

Leveraging Loyalty Data for Smarter Ads

Using loyalty data as a foundation, AI enables dynamic promotional offers that adapt based on inventory, weather, competition, and customer preference—making retail media hyper‑relevant and actionable.

Business Value You Can Measure

AI‑driven retail media delivers tangible results: higher advertiser engagement, stronger revenue from brand spend, greater customer lifetime value, and measurable ROI through improved targeting and hyperpersonalization.
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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

How to Make Personalized Loyalty a Reality in Retail

9 min read

How to Make Personalized Loyalty a Reality in Retail

Picture of Eagle Eye Eagle Eye on 22 January, 2025

Turning Loyalty Promises into Performance Personalized loyalty is no longer a futuristic ideal—it's a competitive necessity. In this article for IT...

Loyalty Technology Personalization Media Coverage Retail AI Loyalty Programs
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AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

6 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Picture of Eagle Eye Eagle Eye on 20 March, 2025

How AI Loyalty Programs Are Shaping APAC Retail Retailers in the Asia-Pacific region are rapidly adopting AI-powered loyalty strategies to boost...

Loyalty Personalization Media Coverage Retail AI Loyalty Programs
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Wendy's Launches AI Loyalty Platform to Deliver Personalized Rewards

1 min read

Wendy's Launches AI Loyalty Platform to Deliver Personalized Rewards

Picture of Eagle Eye Eagle Eye on 31 March, 2024

Wendy’s has introduced an AI‑based loyalty platform that analyzes customer data—purchase history, stated preferences and ongoing behavior—to deliver...

Personalization Media Coverage Retail AI Loyalty Programs
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