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ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

The complete digital marketing toolkit for
eCommerce
.

Cut through the digital noise with Eagle Eye AIR.

Whether you’re pure play or not, we’ve got the tools to boost your eCommerce strategy.

For retailers who do have physical stores, we understand the importance of providing a seamless omnichannel customer experience. That's why Eagle Eye AIR enables you to effortlessly execute loyalty and promotions across your online and offline channels, all on one unified platform.

From incorporating Wallet functionality onto your website for customers to easily access their offers, to ensuring real-time offer redemption at the online checkout - our solution guarantees a consistent experience for your customers at every touchpoint.

eCommerce checkout button

Trusted by:

ASDA logo Woolworths logo Hudson's Bay Logo Southeastern Grocers Logo Liberty logo Yours logo

Key solutions we provide for this sector

Select an option below:
  • Pick Your Own Offer
  • Browsing Promos
  • Real-time Saving & Reward Updates
  • Universal Voucher Codes
  • Unlimited Order Changes
  • Wallet Integration
  • 3rd Party Integrations
  • Multistage Fulfilment
  • Personalized Offers
  • Gift and Subscriptions with Salesforce Commerce Cloud
Pick Your Own Offer
Pick Your Own Offer

What?

Let the customer decide which offer they want to use at the checkout from offers available inside and outside of their wallet.

Why?

Deliver value to your members and enable them to personalize their experience and interactions with you. In some instances, they might be saving one specific offer for a bigger transaction e.g. 10% off.

Browsing Promos - eCommerce
Browsing Promos

What?

Make it clear which products are featured in promotions when browsing products.

Why?

Entice customers to add products to their basket that will earn them a reward or discount.

Real-time Saving & Reward Updates - eCommerce
Real-time Saving & Reward Updates

What?

Every time the basket is updated, the new savings and rewards are calculated in real-time.

Why?

Give customers visibility so they can feel smart about how much they're going to earn/save.

Universal voucher codes
Universal Voucher Codes

What?

Simple, easy-to-remember codes that can be entered at the checkout for an instant reward

Why?

Form the centre of mass marketing campaigns, giving you a headline offer to communicate to your audience to drive customer in their masses to your website.

Unlimited Order Changes - eCommerce
Unlimited Order Changes

What?

Customers can make changes to their order until delivery day, coupons are only locked during this period and can be changed. Once delivered, substitutions & rejections are calculated and points are credited (and coupons redeemed).

Why?

Give customers the flexibility to update their shop with complete control and visibility over their coupons and points.

Wallet Integration - eCommerce
Wallet Integration

What?

Full integration of wallet into your ecommerce site, customers can see what offers they have available, with the ability to load, unload and boost offers. The basket automatically calculates if they qualify as it is updated.

Why?

Provide a seamless omnichannel experience for your customers.

3rd Party Integrations - eCommerce
3rd Party Integrations

What?

Customers can do their grocery shop through a 3rd-party delivery company and still get recognized and rewarded.

Why?

Give customers even more flexibility of how they can earn points and more ways to extract value from your scheme by benefiting from partner propositions.

Multistage Fulfilment - eCommerce
Multistage Fulfilment

What?

Points awarded in stages when each item is delivered.

Why?

Ensures customers are not rewarded upfront, this can also be used to handle returns and minimize fraud.

Personalized Offers - eCommerce
Personalized Offers

What?

Give customers easy, instant access to offers selected just for them.

Why?

Provide a personalized customer experience to make them feel valued as soon as they’re on your site.

Gift and Subscriptions with SFCC - eCommerce
Gift and Subscriptions with Salesforce Commerce Cloud

What?

A standard cartridge for Salesforce Commerce Cloud that supports promotions and gift cards.

Why?

Seamlessly execute gifting and subscription schemes through your existing ecommerce platform.

eCommerce use cases powered by Eagle Eye

  • Personalized offers
  • Visible personalized and open promotions whilst browsing
  • Real-time saving & reward updates as the basket is updated
  • Online only offers
  • Universal coupon codes
  • Auto apply specific discounts/coupons
  • Varying base earn per channel
  • Multi-stage fulfillment to ensure customers are not rewarded upfront or waiting for points
  • Gifting & stored value
  • Subscriptions
  • Integration with 3rd party delivery companies such as Doordash so customers can still get recognized and rewarded

Integrations with leaders in the eCommerce space

commercetools logo
SAP Commerce Cloud
Mercatus logo
Salesforce Commerce Cloud logo
BigCommerce logo
Tryzens logo
Instacart logo
Doordash logo

Eagle Eye Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but...
4 min read

Let AI Be the Gift That Keeps Giving This Holiday Season

At the risk of stating the obvious, the holidays are a critical time for retailers. Holiday sales in November and...
2 min read

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co In 2025, it’ll be 30 years since Tesco launched...
Recognized by Industry Experts
Gartner logo

Market Guide for Loyalty Program Vendors
2023

Forrester logo

Loyalty Technology Solutions Landscape
Q4 2022

IDC logo

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Loyalty360 logo

Technology Today Report
2021

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