Featured Case Study:

Giant Eagle logo in bold red letters on a white background

See how Eagle Eye helped Giant Eagle relaunch myPerks, delivering 25M+ personalized offers monthly and boosting loyalty program ROI.

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The complete digital marketing toolkit for
eCommerce

Cut through the digital noise with Eagle Eye AIR.

Whether you're pure play or not, we've got the tools to boost your eCommerce strategy.

For retailers who do have physical stores, we understand the importance of providing a seamless omnichannel customer experience. That's why Eagle Eye AIR enables you to effortlessly execute loyalty and promotions across your online and offline channels, all on one unified platform.

Implementing tiered loyalty programs in eCommerce can drive repeat purchases by letting customers unlock better perks at higher spending levels, seamlessly integrating these rewards across online channels.

From incorporating Wallet functionality onto your website for customers to easily access their offers, to ensuring real-time offer redemption at the online checkout - our solution guarantees a consistent experience for your customers at every touchpoint.

eCommerce checkout button

Trusted by:

ASDA logo Woolworths logo Southeastern Grocers Logo Liberty logo Yours logo

Key solutions we provide for this sector

Pick Your Own Offer

What is Pick Your Own Offer?

Let the customer decide which offer they want to use at the checkout from offers available inside and outside of their wallet.

Why Pick Your Own Offer?

Deliver value to your members and enable them to personalize their experience and interactions with you. In some instances, they might be saving one specific offer for a bigger transaction e.g. 10% off.

Pick Your Own Offer - eCommerce

Browsing Promos

What is Browsing Promos?

Make it clear which products are featured in promotions when browsing products.

Why Browsing Promos?

Entice customers to add products to their basket that will earn them a reward or discount.

Browsing Promos - eCommerce

Real-time Saving & Reward Updates

What is Real-time Saving & Reward Updates?

Every time the basket is updated, the new savings and rewards are calculated in real-time.

Why Real-time Saving & Reward Updates?

Give customers visibility so they can feel smart about how much they're going to earn/save.

Real-time Saving & Reward Updates - eCommerce

Universal Voucher Codes

What is Universal Voucher Codes?

Simple, easy-to-remember codes that can be entered at the checkout for an instant reward

Why Universal Voucher Codes?

Form the centre of mass marketing campaigns, giving you a headline offer to communicate to your audience to drive customer in their masses to your website.

Universal voucher codes

Unlimited Order Changes

What is Unlimited Order Changes?

Customers can make changes to their order until delivery day, coupons are only locked during this period and can be changed. Once delivered, substitutions & rejections are calculated and points are credited (and coupons redeemed).

Why Unlimited Order Changes?

Give customers the flexibility to update their shop with complete control and visibility over their coupons and points.

Unlimited Order Changes - eCommerce

Wallet Integration

What is Wallet Integration?

Full integration of wallet into your ecommerce site, customers can see what offers they have available, with the ability to load, unload and boost offers. The basket automatically calculates if they qualify as it is updated.

Why Wallet Integration?

Provide a seamless omnichannel experience for your customers.

Wallet Integration - eCommerce

3rd Party Integrations

What is 3rd Party Integrations?

Customers can do their grocery shop through a 3rd party delivery company and still get recognized and rewarded.

Why 3rd Party Integrations?

Give customers even more flexibility of how they can earn points and more ways to extract value from your scheme by benefiting from partner propositions.


Thanks to Eagle Eye Connect, retailers can rapidly integrate Eagle Eye AIR with their eCommerce platforms and delivery apps, ensuring loyalty rewards and promotions seamlessly carry over across online and in-store shopping experiences.

3rd Party Integrations - eCommerce

Multistage Fulfilment

What is Multistage Fulfilment?

Points awarded in stages when each item is delivered.

Why Multistage Fulfilment?

Ensures customers are not rewarded upfront, this can also be used to handle returns and minimize fraud.

Multistage Fulfilment - eCommerce

Personalized Offers

What is Personalized Offers?

Give customers easy, instant access to offers selected just for them.

Why Personalized Offers?

Provide a personalized customer experience to make them feel valued as soon as they’re on your site.

Personalized Offers - eCommerce

Gift and Subscriptions with Salesforce Commerce Cloud

What is Gift and Subscriptions with Salesforce Commerce Cloud?

A standard cartridge for Salesforce Commerce Cloud that supports promotions and gift cards.

Why Gift and Subscriptions with Salesforce Commerce Cloud?

Seamlessly execute gifting and subscription schemes through your existing ecommerce platform.

Gift and Subscriptions with SFCC - eCommerce

eCommerce use cases powered by Eagle Eye

  • Personalized offers
  • Visible personalized and open promotions whilst browsing
  • Real-time saving & reward updates as the basket is updated
  • Online only offers
  • Universal coupon codes
  • Auto apply specific discounts/coupons
  • Varying base earn per channel
  • Multi-stage fulfillment to ensure customers are not rewarded upfront or waiting for points
  • Gifting & stored value
  • Subscriptions
  • Integration with 3rd party delivery companies such as Doordash so customers can still get recognized and rewarded

Integrations with leaders in the eCommerce space

commercetools logo
SAP Commerce Cloud
Mercatus logo
Salesforce Commerce Cloud logo
BigCommerce logo
Tryzens logo
Instacart logo
Doordash logo

Recognized by Industry Experts

Gartner logo

Market Guide for Loyalty Program Vendors 2023

Forrester logo

Loyalty Platforms Landscape,
Q3 2025

IDC logo

Worldwide Retail Loyalty Software Providers 2024

Let’s start the conversation

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Our team is ready to help you explore solutions, answer questions, and show how Eagle Eye can support your business goals.