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Interim Report for FY24

Eagle Eye Interim Report 2024

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The

AIR Wallet

is our secret sauce.

It sets the foundation for omnichannel personalization.

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Customer wallet icon

The AIR Wallet sits at the heart of the our loyalty, personalization, and customer engagement solutions. In a nutshell, it is a hugely scalable data model which enables businesses all over the world to follow the Golden Rule; treating each of their customers as individuals, unlocking the power of omnichannel personalization.

The first thing the Wallet does is provide a single repository for every member of your loyalty or customer engagement proposition (e.g. a Subscription scheme). This becomes the home for all of the data relating to that customer (their identities, preferences, transaction history, etc.) as well as where all of their value is stored (personalized promotions, loyalty points balance, gift card balance, subscription entitlements e.g. free next day delivery).

AIR Wallet

The AIR Wallet has four core functions

The ability to store and maintain any relevant customer data against a single Wallet (e.g. transaction history,  loyalty tier, communication preferences, product preferences, segment data etc.) which can act as tags for inclusion or exclusion in marketing communications.

The ability to flexibly craft family or social hierarchies of Wallets, enabling for instance the pooling of points and sharing of rewards across a Household Account or providing the ability to earn loyalty points automatically on behalf of a customers’ nominated charity.

Why do you need a Wallet?

 

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The AIR Wallet provides businesses all over the world with the flexibility to run and manage all of their customer engagement tactics - promotions, loyalty, subscriptions, gifting, and more - all in one place.

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Importantly, the Wallet allows for one single source of truth, regardless of whether the customer is visiting in-store, is in the app, on the website, speaking to customer care etc. Its seamless integration into every touchpoint is what delivers a seamless, omnichannel experience.

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Promotions, rewards, and entitlements can be placed inside a customers’ Wallet by API through integrated systems such as CRM, CDP, data insight platforms, or directly via the AIR Dashboard. Once the customer has logged in or provided some form of identity, their Wallet is called via API, and all their entitlements are recognized.

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This enables a simple, ‘one-scan experience’ for the end customer and for your in-store employees, meaning that as soon as an identity is recognized, the AIR platform can go away and perform its magic. Watch this video which brings our full basket adjudication solution to life, powered by the AIR Wallet.

Key benefits of the AIR Wallet

  • Unlock personalization at an unrivaled scale, offering every customer their own set of offers allocated only to their Wallet.
  • Provide targeted offers to specific customer demographics.
  • Provide surprise and delight promotions e.g. birthday discount.
  • Reward customers for specific behaviors e.g. opening an email.
  • Allow your customers to earn, redeem, and exchange any currency that you use within your business (e.g. points, gift cards, cashback, partner offers, etc.).
  • Keep a history of all loyalty and promotion transactions, including sales, returns, points earn/burn and redemption, etc.
  • Understand customer product and channel preferences.
  • Create household hierarchies and relationships with other Wallets.
  • Link wallets to affiliate Wallets for charitable donations.
  • Place Goodwill offers into the Wallet as part of Customer Care functions.
  • Obtain a real-time single customer view.

Unlock personalization at unrivaled scale, offering every customer their own set of offers allocated only to their Wallet

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Provide targeted offers to specific customer demographics

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Provide surprise and delight promotions (e.g. birthday discount) and/or reward customers for specific behaviors (e.g. opening an email)

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Allow your customers to earn, redeem, and exchange any currency that you use within your business (e.g. points, gift cards, cashback, partner offers, etc.)

Credit cards/gift cards

Keep a history of all loyalty and promotion transactions, including sales, returns, points earn/burn and redemption, etc. to obtain a real-time single customer view

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Understand customer product and channel preferences

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Create household hierarchies and relationships with other Wallets as well as the ability to link wallets to affiliate Wallets for charitable donations

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Place Goodwill offers into the Wallet as part of Customer Care functions

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Provides a single source of truth to give the customer the same experience regardless of whether they are at POS/on app/customer service etc.

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Seamless integration across the entire marketing ecosystem to form the heart of your customer engagement strategy

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Recognized by Industry Experts
Gartner logo

Market Guide for Loyalty Program Vendors
2023

Forrester logo

Loyalty Technology Solutions Landscape
Q4 2022

IDC logo

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Loyalty360 logo

Technology Today Report
2021

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