Scale personalization and stretch customer spend with profitable-by-design Challenges

Our AI and machine learning-based, end-to-end solution combines personalization and gamification to positively impact and reward incremental customer behavior. Challenges are a proven way to deliver highly profitable personalized campaigns at scale that retailers, suppliers, and end customers love.

The process of assigning a personalized Challenge to an individual requires our AI models to take 190+ intelligent decisions. Our AI engine selects the top offers to recommend to each shopper based on affinity. Then, it personalizes the target spending values and the rewards for the 3 challenge steps. These intelligent decisions ensure that each challenge is tailored to deliver the optimum output for every individual, executed at an unparalleled scale.

Executing profitable promotions that deliver tangible customer value

7:1 incremental sales to reward earned

Unlocking supplier funding at scale

4:1 incremental sales to reward earned for participating suppliers

Scaling personalization within weeks

1,000s of truly 1:1 offers

Product group - highly relevant to this specific customer.
Spend (or frequency) threshold - personalized to every customer and set higher than their predicted natural behavior during the campaign timeframe.
Reward amount - enough to motivate this individual customer to react.