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Interim Report for FY24

Eagle Eye Interim Report 2024

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Scale personalization and stretch customer spend with profitable-by-design Challenges

Our AI and machine learning-based, end-to-end solution combines personalization and gamification to positively impact and reward incremental customer behavior. Challenges are a proven way to deliver highly profitable personalized campaigns at scale that retailers, suppliers, and end customers love.

Personalized Challenge example
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Problems we solve

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Executing profitable promotions that deliver tangible customer value

7:1 incremental sales to reward earned

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Unlocking supplier funding at scale

4:1 incremental sales to reward earned for participating suppliers

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Scaling personalization within weeks

1,000s of truly 1:1 offers

A solution designed for grocery and other high-frequency retailers

Personalized challenge core components
  • Product group - highly relevant to this specific customer.
  • Spend (or frequency) threshold - personalized to every customer and set higher than their predicted natural behavior during the campaign timeframe.
  • Reward amount - enough to motivate this individual customer to react.

Deploying the right challenge to drive the behavior you seek

Frequency Challenge

Frequency Challenge

One more visit, try formats/channels to acquire customers

Brand Challenge

Brand Challenge

Consolidate spend, grow purchases, broaden engagement, try new products, acquire customers

Category Challenge

Category Challenge

Consolidate spend, grow purchases, broaden engagement

Referral Challenge

Referral Challenge

Recruit friends and family, generate buzz

Behind Challenges is a built-in next generation data science composed by different algorithms. Each one of them has a different role in ensuring an innovative use case.

Meet the algorithms

Leveraging the AI that lies at the heart of Challenges
Leveraging the AI that lies at the heart of Challenges

Benefits of our solution


Automated end-to-end solution

Built on the Google Cloud Platform, AI and ML are applied in innovative ways to automate the creation, execution, and measurement of your promotions

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Minimal resource needs

Designed specifically to simplify setup and maintenance with the goal being to eliminate the impact on your IT, digital, and commercial teams

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Seamless integration

Being API-driven means we easily connect to your existing infrastructure to deliver a seamless customer experience within your digital properties

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Fast and low-risk implementation

Launch your first campaign in five weeks* and roll out the approach at a pace that works for you

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Supplier funding can make the whole service cost neutral

Supplier participation fees > license fee

And when we say end-to-end, we mean it, challenges are packaged up and delivered in an out-the-box, intuitive and engaging digital experience unique to your brand.

Challenges are packaged up and delivered in an out-the-box, intuitive and engaging digital experience unique to your brand.
Recognized by Industry Experts


Market Guide for Loyalty Program Vendors


Loyalty Technology Solutions Landscape,
Q4 2022


Technology Today Report

What are you waiting for, your customers save money on products they love while being rewarded for their incremental spending, and suppliers can fund the whole thing.

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