Scale personalization and stretch customer spend with profitable-by-design Challenges
Our AI and machine learning-based, end-to-end solution combines personalization and gamification to positively impact and reward incremental customer behavior. Challenges are a proven way to deliver highly profitable personalized campaigns at scale that retailers, suppliers, and end customers love.
Problems we solve
Executing profitable promotions that deliver tangible customer value
7:1 incremental sales to reward earned
Unlocking supplier funding at scale
4:1 incremental sales to reward earned for participating suppliers
Scaling personalization within weeks
1,000s of truly 1:1 offers
A solution designed for grocery and other high-frequency retailers
- Product group - highly relevant to this specific customer.
- Spend (or frequency) threshold - personalized to every customer and set higher than their predicted natural behavior during the campaign timeframe.
- Reward amount - enough to motivate this individual customer to react.
Deploying the right challenge to drive the behavior you seek
One more visit, try formats/channels to acquire customers
Consolidate spend, grow purchases, broaden engagement, try new products, acquire customers
Consolidate spend, grow purchases, broaden engagement
Recruit friends and family, generate buzz
Behind Challenges is a built-in next generation data science composed by different algorithms. Each one of them has a different role in ensuring an innovative use case.
Benefits of our solution
Automated end-to-end solution
Built on the Google Cloud Platform, AI and ML are applied in innovative ways to automate the creation, execution, and measurement of your promotions
Minimal resource needs
Designed specifically to simplify setup and maintenance with the goal being to eliminate the impact on your IT, digital, and commercial teams
Being API-driven means we easily connect to your existing infrastructure to deliver a seamless customer experience within your digital properties
Fast and low-risk implementation
Launch your first campaign in five weeks* and roll out the approach at a pace that works for you
Supplier funding can make the whole service cost neutral
Supplier participation fees > license fee
And when we say end-to-end, we mean it, challenges are packaged up and delivered in an out-the-box, intuitive and engaging digital experience unique to your brand.
Recognized by Industry Experts
Market Guide for Loyalty Program Vendors
Loyalty Technology Solutions Landscape,
Technology Today Report