The complete digital marketing toolkit for
Grocery.

We are a team of grocery obsessives. From our CEO down (Tim Mason spent 30 years working in a variety of senior management roles at Tesco, latterly as CMO and deputy CEO), we have a deep knowledge of the sector and appreciate how complex it is. Millions of customers, tens of thousands of SKUs and complex supplier and partner relationships.

As a result, we have spent the last 15 or so years building the leading loyalty and promotion personalization platform to solve the key challenges facing grocery retailers. We couldn’t be prouder to be powering some of the world’s biggest and most-loved grocery loyalty programs and to be supporting our amazing customers in bringing their dreams of omnichannel personalization to life.

Real-Time Loyalty Points Programmes

What?

Customer opts into the programme and gives their data in order to "earn" points which they can spend or "burn" at a later date.

Why?

The foundation of your scheme where there is a clear value exchange for the customer – they know what they have to "give" in order to “get" something in return.

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Cashback Loyalty

What?

Give customers instant cashback on their spend instead of points.

Why?

Provide a direct and tangible incentive, offering immediate monetary value, unlike points that may have varying perceived values and redemption complexities.

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Personalized Promotions

What?

Provides the ability to take a standard offer construct (e.g. 10% off when you buy brand A) and personalize the pre-set values to each customer (e.g. 5% off when Customer X buys brand A, 20% off for Customer Y).

Why?

Gives you the greatest impact and ROI on your promotion spend.

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Personalized Challenges

What?

Enable customers to select from a range of personalized challenges to participate in where they can earn rewards for stretching their spend on specific branded products.

Why?

Extend the use of your app and offer customers more ways to earn through profitable by design challenges which can be fully-funded by suppliers.

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Supplier-Funded Offers

What?

Offer customers bonus points or deeper discounts on specific branded products.

Why?

Collaborate with suppliers to provide customers with more value on products they love, whilst supporting wider brand marketing efforts.

Smart Subscriptions

What?

A paid-for tier in your proposition which unlocks a host of benefits for subscribers including extra points, member pricing and freebies.

Why?

Create committed customer engagement and incentivize customers to consolidate spend within your store estate by creating a compelling and transparent value proposition.

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Member Pricing

What?

Exclusive pricing for loyalty members, could be on individual items, categories or even supplier funded.

Why?

Firstly, give all customers a no brainer reason to sign up to your loyalty scheme and secondly, almost guarantee that members will swipe their card on every transaction to maximise data collection.

Partner Burn

What?

Customers can spend points at partners and receive a multiplier on the value of their points.

Why?

Give customers more ways to spend their points while earning partner funding on the redemption.

Earn with Partners

What?

Customers can earn points for purchases with partners outside of your network.

Why?

Enhance the attractiveness of your programme and give customers even more value to spend in your stores by letting them earn with 3^rd party partners.

Receipt Marketing

What?

Engage with customers immediately post-transaction with personalized receipt engagements.

Why?

An effective way to drive the next visit and transforms your receipts into high value assets to meet several objectives.

GROCERY CASE STUDY

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Read case study

5 min read

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Nov 18, 2024 by Eagle Eye

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of...

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Oct 2, 2024 by Jonathan Reeve

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption...

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

Sep 17, 2024 by Jonathan Reeve

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty...

Market Guide for Loyalty Program Vendors
2023

Loyalty Technology Solutions Landscape
Q4 2022

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Technology Today Report
2021

Platform

Core Products

Made for Scale

Resources

Newsroom

Product Resources

Eagle Eye's AI Anthology

Annual Report for FY24

Who We Help

Our Customers

The complete digital marketing toolkit for Grocery.