ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Customer Success Stories

When they soar, we soar

See how Eagle Eye helps leading brands like Tesco, Asda, and Giant Eagle deliver measurable loyalty at scale: turning complex customer challenges into seamless, personalized experiences that drive growth, trust, and long-term engagement.

Featured Case Study:

Giant Eagle Logo

See how Eagle Eye helped Giant Eagle relaunch myPerks, delivering 25M+ personalized offers monthly and boosting loyalty program ROI.

Trusted by:

Loblaws-logo Giant Eagle logo Southeastern Grocers logo Pattison Food Group logo Tesco logo Asda logo Morrisons logo Carrefour logo Auchan logo Pret A Manger logo Halfords logo Staples logo Woolworths logo Central Retail logo Virgin logo Gordon Ramsay Restaurants logo Mowgli Street Food logo Greggs logo JD logo John Lewis and Partners logo Co-op logo Greene King logo PizzaExpress logo Waterstones logo Hobbycraft logo TGI Fridays logo Petco logo SSP logo Liberty logo Prezzo logo Yours Clothing logo
Z Energy fuel station with bright canopy and logo at night

Z Energy

Learn how Z Rewards replaced Flybuys, giving Z Energy direct customer relationships, richer rewards, and lasting loyalty.

Giant Eagle supermarket bakery section with Giant Eagle logo overlay

Giant Eagle

See how Eagle Eye helped Giant Eagle relaunch myPerks, delivering 25M+ personalized offers monthly and boosting loyalty program ROI.

Tesco supermarket aisle with Clubcard signage and Tesco logo overlay

Tesco

Discover how Tesco's Clubcard Challenges leverage AI to personalize loyalty rewards, driving engagement and record-breaking performance.

ASDA supermarket aisle with Mix & Match signage and ASDA logo overlay

Asda

Discover how Asda used Eagle Eye's loyalty platform to launch Asda Rewards, gaining 6 million active members and £525 million in Cashpots.

IMO Car Wash entrance with logo and pricing board in front of the wash bay

IMO Car Wash

Discover how IMO Car Wash digital transformation increased revenue 30x, app users 65%, and customer loyalty globally.

PizzaExpress restaurant interior with brand logo overlayed in white text

PizzaExpress

See how PizzaExpress built the UK's first omnichannel loyalty scheme, rewarding every customer touchpoint and driving 25% of revenue growth.

Loblaws grocery store produce section with brand logo overlayed in white text

Loblaw

Discover how the Eagle Eye AIR platform enables Loblaw's PC Optimum to deliver personalized experiences and rewards to millions of Canadians.

Featured Case Study
tesco-logo-vector

Discover why Tesco chose Eagle Eye's Personalized Challenges solution—unlocking significant success by delivering 1-2-1 personalization at scale through gamification, all within their existing loyalty scheme.

10 million
Clubcard members targeted with Clubcard Challenges

76%
of distinct visitors to the Clubcard Challenges pages converted to players

62%
of players converted into winners (reaching first reward)

Featured Case Study
ASDA Rewards logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

6 million active members

£525 million built in Cashpots

52% sales linked to digital scheme

ASDA logo

ASDA

Loyalty Launch

Discover how ASDA launched a successful loyalty program in just 12 weeks, engaging 6 million customers and integrating seamlessly across all channels.

IMO Car Wash logo

IMO Car Wash

Loyalty Transformation

Discover how IMO Car Wash launched a new mobile app across 12 international markets, achieving 1.5 million active users and transforming digital engagement.

Pizza Express logo

PizzaExpress

Omnichannel Loyalty

Discover how PizzaExpress launched the UK's first omnichannel loyalty scheme, rewarding customers across multiple channels and gaining valuable insights into customer behavior.

Loblaws Logo

Loblaw

Omnichannel Loyalty

Hear from Loblaw's VP of Loyalty about how Eagle Eye's AIR platform powers Canada's #1 loyalty program, PC Optimum, enabling them to deliver personalized experienced to millions of customers every day.

Real results. Real partnerships.

How do leading retailers transform loyalty at scale? Here's what they told us.

z-energy-logo
Super happy with the partnership we formed with Eagle Eye to deliver Z Rewards. An amazing company to work with.
Andrew Stewart
Head of Digital Customer Platforms, Z Energy
Tesco logo
We introduced personalisation and gamification through Clubcard challenges to over 10 million customers, and that had a great effect. There was a really, really strong response to that, and that was just another example or iteration of our continuous move towards greater personalisation through the Clubcard.
Ken Murphy
Tesco CEO
Pret A Manger logo
It's been three years of transformation at Pret, in which we've evolved into a truly global, multichannel brand, and emerged as a stronger business than we were in 2019.
Pano Christou
Pret CEO
woolworths-group-logo
Our real-time loyalty platform is a re-platforming of our loyalty business …it's Eagle Eye…a next generation loyalty platform [which] can be instantaneous, it can reconcile full history and it’s not constrained in terms of the offers we can provide or how we can repurpose it.
Brad Banducci
Woolworths Group CEO
Woolworths Everyday Rewards
Ten years ago, loyalty programs were based on plastic cards and paper vouchers – they were cumbersome to use for customers and our business, the technology that Eagle Eye provides has helped transform how we can reward and recognize our customers in real-time.
Glenn Baker
Woolworths General Manager of Everyday Rewards
Morrisons logo
This has been transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers.
Rachel Eyre
Morrisons Chief Customer & Marketing Officer
John Lewis and Partners logo
Our ambition is to transform how our much-loved brands can deliver a more personalised experience for customers. With our new partnerships with dunnhumby and Eagle Eye, we can better help our customers however, whenever and wherever they shop with us.
Charlotte Lock
Customer Director, John Lewis and Pan-Partnership
Virgin Red logo
We are thrilled to be working with Eagle Eye and our teams have worked as one to ensure that the Virgin Red vision becomes a reality. Our purpose is to enable our members to embrace life, get more from every relationship across the Virgin group and give back to the community and the world around them.
Phil Young
Chief Technology Officer, Virgin Red
The Big Table logo
Eagle Eye are nothing short of first-class. With the platform's highly seamless UI, this makes creating voucher campaigns very easy for me. Plus, their staff are incredibly responsive and just great to work with! I'd recommend Eagle Eye to anyone that works in some form of Digital/e-commerce position. It really is such a breath of fresh air compared to any other platform I use.
Ollie Moulton
Digital Marketing Manager, Big Table Group
Azzurri Group logo
We have been a longstanding customer of Eagle Eye and I am yet to see any other solution that rivals theirs. Eagle Eye is always innovating their product and best of all, they have never let me down.
Bebe Oladipo
Head of IT Programme Management & Information Security, Azzurri Group

Recognized by Industry Experts

Gartner logo

Market Guide for Loyalty Program Vendors 2023

Forrester logo

Loyalty Platforms Landscape,
Q3 2025

IDC logo

Worldwide Retail Loyalty Software Providers 2024

Let’s start the conversation

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