One platform to deliver any promotional offer type across any channel.

Choose from 100s of offers available out-the-box or create your own to drive the specific customer behaviors you seek. Our API-first, cloud-native platform gives you the ability to execute unlimited offers – whether mass, segmented, or personalized - in real-time.

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We are currently issuing +850m personalized offers per week for some of the world's largest retailers

Customer Wallet

Our underpinning technology provides the flexible and scalable data model which enables omnichannel personalization. All customer data, identities, and valuables (e.g. promotions, entitlements, etc.) are stored in the customer’s unique wallet, delivering a real-time single customer view across every touchpoint.

Learn more about AIR wallet

Promotions Master

The ability to create and manage all promotions via API or in our Dashboard. Promotions can be open (available to all), segmented (available to a group of customers) or targeted (personalised to a specific consumer).

Promotion Personalization

Provides the ability to take a standard offer construct (e.g. 10% off when you buy brand A) and personalize the pre-set values to each customer (e.g. 5% off when Customer X buys brand A, 20% off for Customer Y), giving you the greatest impact and ROI on your promotion spend.

Real-time Redemption

Simple integration to every point-of-sale to enable the secure validation and redemption of promotions in real-time.

Promotion Reporting

Provides full traceability of campaign and promotion performance with real-time reporting to help you optimise campaigns.

Additional Modules

Cloud-based Basket Adjudication

Perfectly crafted POS APIs that unlock the potential of real-time personalization by enabling the calculation of any valid offers, rewards, or entitlements present in a customer’s wallet at the POS, and then adjust the basket total.

Subscriptions

Provides the capability to offer your subscribers any combination of access to products, services, promotions, and partner incentives.

Message @ Till

Deliver physical or digital messages to both known and unknown customers immediately post-transaction.

Off POS Redemption

POS integrations can be complex and take time so we have several alternatives in the form of redemption portals and apps to get you going if a full integration isn’t right for you.

Customer Engagement Tools

A set of easy-to-implement, simple-to-use tools to harness the power of the AIR platform to allow marketers to create digital connections with their customers.

Digital Gift Platform

Gifting portals that can be set up in days to support the seamless sale of gift cards and experiences.

Constraints of POS vendors

Tills are not designed to be marketing execution platforms. That’s why we let the till do what it’s supposed to – ensure payment for goods takes place - whilst we take care of helping you deliver a seamless personalized customer experience.

Here are some of the typical constraints you may have experienced with a POS vendor when it comes to executing offers, and how Eagle Eye can resolve them:

POS Vendor Constraints
Unable to scale to deliver personalization

With Eagle Eye

You can execute any promotional offer type at an unlimited scale. We currently issue +750m personalized offers to customers all over the world, every week.

POS Vendor Constraints
Your POS is independent of your wider MarTech stack

With Eagle Eye

Get access to our plug & play, API-first platform that is pre-integrated to the wider ecosystem. We understand your world.

POS Vendor Constraints
Focused on the in-store experience

With Eagle Eye

Enables a seamless omnichannel customer experience, integrated to every touchpoint in real-time.

POS Vendor Constraints
Executing promotions and other marketing tactics are a secondary focus

With Eagle Eye

This is all we do. It’s our core product, built over +13 years that is tried and tested by leading retailers globally.

POS Vendor Constraints
Slow & costly to maintain and change

With Eagle Eye

We deliver new features to our modular platform every 2 weeks and are dedicated to building the future of marketing with our customers.

The Tech

Our cloud-native, API-first, composable architecture enables us to deliver the best-in-class performance in the areas most important to our customers – we call these the 5 S's.

Example: Quest Campaigns

What?

Set missions for customers to complete across one or multiple transactions.

Why?

Increase engagement by gamifying the shopping journey whilst incentivising increases in spend and/or frequency across specific products or categories. It can also be used to unlock additional supplier funding.

Hudson's Bay Rewards Quest Campaigns

Example: Continuity Trips

What?

Offer customers bonus points or deeper discounts if they shop more frequently.

Why?

Give customers a reason to shop with you more frequently over a set time-period.

ASDA Rewards - Continuity Trips example

Example: Supplier Funded Offers

What?

Offer customers discounts or rewards on specific branded products.

Why?

Collaborate with suppliers to provide customers with more value on products they love.

Southeastern Grocers (SEG) Supplier funded offers example

Example: Segmented Offers

What?

Create one-off or regular promotions which are tailored to the unique needs and/or preferences of specific consumer groups.

Why?

Use these to incentivise new sign-ups to the program, to drive footfall at specific times and to engender loyalty from key customer segments.

Shoppers Drug Mart - Segmented offers example

Plug and Play

We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.

Check Out Our 80+ Integrations

Market Guide for Loyalty Program Vendors
2023

Loyalty Technology Solutions Landscape
Q4 2022

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Technology Today Report
2021

Platform

Core Products

Made for Scale

Resources

Product Resources

Eagle Eye's AI Anthology

Annual Report for FY24

Who We Help

Our Customers

One platform to deliver any promotional offer type across any channel.

Core Capabilities

Customer Wallet

Promotions Master

Promotion Personalization

Omnichannel Issuance

Real-time Redemption

Customer Care

Promotion Reporting

Additional Modules

Constraints of POS vendors

POS Vendor ConstraintsUnable to scale to deliver personalization

POS Vendor ConstraintsYour POS is independent of your wider MarTech stack

POS Vendor ConstraintsFocused on the in-store experience

POS Vendor ConstraintsExecuting promotions and other marketing tactics are a secondary focus

POS Vendor ConstraintsSlow & costly to maintain and change

The Tech

Security

Stability

Speed

Scalability

Support

Frequently asked questions

How many offer types do you have?

What if we don't have the data readily available to execute personalized offers

Can we execute personalized offers without a loyalty scheme?

Can Eagle Eye integrate with our point of sale?

Is there a limit of how many offers we can send out to customers?

What are the benefits of working with Eagle Eye?

Here are just some of the offer types made possible with our flexible solution.

Example: Quest Campaigns

Example: Continuity Trips

Example: Supplier Funded Offers

Example: Segmented Offers

Plug and Play

Recognized by Industry Experts

Ready to deliver any promotional offer type across any channel?

Q&A: Mark Walker on FMCG Omnichannel Trends for 2025

POS Vendor Constraints
Unable to scale to deliver personalization

POS Vendor Constraints
Your POS is independent of your wider MarTech stack

POS Vendor Constraints
Focused on the in-store experience

POS Vendor Constraints
Executing promotions and other marketing tactics are a secondary focus

POS Vendor Constraints
Slow & costly to maintain and change