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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Powering the personalized marketing revolution globally.

We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

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ASDA logo Tesco logo Morrisons logo John Lewis & Partners logo Loblaws logo Woolworths Group logo Auchan logo Southeastern Grocers logo JD logo Hudson's Bay logo Staples logo Virgin logo Gordon Ramsay Restaurants logo Greggs logo Liberty logo Shoppers Drug Mart logo IMO Car Wash logo Halfords logo Hobbycraft logo
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The Golden Rule: Treat people the way they want to be treated.

That is the very heart of personalization.

That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

We are a team of "Purple" problem solvers

- it’s in our DNA

We exist to solve the biggest problems facing the world’s leading customer-centric businesses.

How do we do that? Through our amazing team of "Purple" people.

To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here.

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We are Purple

Eagle Eye AIR

The world's most flexible and scalable loyalty and personalization platform hosted on Google Cloud Platform.

+
850
m

Personalized offers every week

+
500
m

Loyalty Wallets

150
ms

Average API response time

Discover our Omnichannel Marketing Platform

The technology that Eagle Eye provides has helped transform how we can reward and recognise our customers in real-time.
Woolworths logo icon
Glenn Baker
General Manager of Everyday Rewards Woolworths
Working with Eagle Eye has helped us accelerate our customer loyalty strategy.
Pret a Manger logo
Global Head of Digital Product at Pret A Manger
We have been a longstanding customer of Eagle Eye and I am yet to see any other solution that rivals theirs. Eagle Eye is always innovating their product and best of all, they have never let me down.
Azzurri Group logo
Bebe Oladipo
Head of IT Programme Management & Information Security at Azzurri Group

Plug and Play

We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.

Check Out Our 80+ Integrations

Eagle Eye integrations

Eagle Eye Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

2 MIN READ

Three Key Reasons Why Challenge Offers Drive Consumer Engagement

Challenge Offers Explained: The Psychology Behind Engagement and Incremental Sales Since Eagle Eye joined forces with...
2 MIN READ

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer...
2 MIN READ

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption...

See our Customer Success Stories.

Discover how we’ve helped leading retail, travel, and hospitality brands grow and scale their real-time, omnichannel, and personalized consumer marketing activities.

Recognized by Industry Experts
Gartner logo

Market Guide for Loyalty Program Vendors
2023

Forrester logo

Loyalty Technology Solutions Landscape
Q4 2022

IDC logo

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Loyalty360 logo

Technology Today Report
2021