Powering the personalized marketing revolution globally.

We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

Trusted by:

golden-rule-personalisation-drk

The Golden Rule: Treat people the way they want to be treated.

That is the very heart of personalization.

That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

View the Golden Rule Blog Series by Tim Mason & Sarah Jarvis

We are a team of "Purple" problem solvers

- it’s in our DNA

We exist to solve the biggest problems facing the world’s leading customer-centric businesses.

How do we do that? Through our amazing team of "Purple" people.

To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here.

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We are Purple

+

1

bn

Personalized offers every week

+

500

m

Loyalty Wallets

150

ms

Average API response time

The technology that Eagle Eye provides has helped transform how we can reward and recognise our customers in real-time.

Glenn Baker

General Manager of Everyday Rewards Woolworths

Working with Eagle Eye has helped us accelerate our customer loyalty strategy.

Global Head of Digital Product at Pret A Manger

We have been a longstanding customer of Eagle Eye and I am yet to see any other solution that rivals theirs. Eagle Eye is always innovating their product and best of all, they have never let me down.

Bebe Oladipo

Head of IT Programme Management & Information Security at Azzurri Group

Plug and Play

We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.

Check Out Our 80+ Integrations

Eagle Eye integrations

1 MIN READ

How AI Is Transforming Loyalty: Insights from Eagle Eye & EagleAI

Picture of Eagle Eye

Eagle Eye on 16 July, 2025

Cedric Chéreau and Zyed Jamoussi unpack how AI is reshaping loyalty and personalization in retail. Watch the full discussion now.

Coverage/Press Mentions AI

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6 MIN READ

Then and Now: How AI Is Rewiring Retail

Picture of Eagle Eye

Eagle Eye on 16 July, 2025

AI is driving real change in retail operations today. See how leading retailers use AI for personalization, data ethics and connected workflows.

Retail AI

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1 MIN READ

Eagle Eye Recognized in Loyalty Platforms Landscape 2025

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Eagle Eye on 14 July, 2025

Eagle Eye recognized in Forrester Loyalty Platforms Landscape 2025 for leading innovation in AI-powered personalization and MACH-based agility.

News Loyalty Awards & Recognition

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See Our Customer Success Stories

Explore how we help brands like Tesco, Pret, Loblaws, Liberty and Asda deliver personalized marketing at scale.

View our case studies

Market Guide for Loyalty Program Vendors 2023

Loyalty Platforms Landscape,
Q3 2025

Worldwide Retail Loyalty Software Providers 2024