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Interim Report for FY24

Eagle Eye Interim Report 2024

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We exist to power the personalized marketing revolution globally.



Who we are

Eagle Eye is a leading SaaS company enabling retail, travel, and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel, and personalized consumer marketing activities.

Our API-based, cloud-native marketing platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world.

Why Us

Trusted by leaders across sectors and geographies

Asda Logo Tesco logo Morrisons Logo Waitrose & Partners logo John Lewis & Partners logo JD Logo Pret a Manger Logo Loblaws Logo Southeastern Grocers Logo Giant Eagle Logo Woolworths Group Logo

Our Story

In 2003, in a dimly-lit bedroom in Surrey, England, Eagle Eye was born. Although the business started "sort of by accident" (Steve Rothwell, 2022), it was founded on one core principle – treating people as they'd like to be treated.

Our Story

The Eagle Eye Story

Our History

Discover the exciting milestones and achievements of Eagle Eye. From securing funding to launching innovative solutions, join us on our journey of success and growth.

Our History

Silhouette of person under blue and purple sky

Our Locations

Eagle Eye office locations

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Our People - together we soar

All the value we create is thanks to our people. Our goal is to be an exceptional place to work, which will lead us to deliver exceptional results.

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World Class to Work For 2023Top 5 Best mid-sized companies to work for in the UK 2023


Together we soar

Our Culture and Values - Eat. Sleep. PURPLE. Repeat.

We believe that how we do things is as important as what we do. So, we obsess about our culture as much as we obsess about our products and services.

Our culture is what makes us special and is in large part made up of our six values, which are lived, breathed and celebrated on a daily basis throughout our organisation.

When someone embodies all of our values, we call them Purple. You can recognise Purple behaviour when you see it and, more importantly, when you feel it.

Our Values

"We all have to work, and life is too short not to enjoy it so we put all our energy into making where we work really great. When you achieve that, anything becomes possible."

Tim Mason, CEO, Eagle Eye