The complete digital marketing toolkit for
Fashion Retail & Department Stores
Eagle Eye AIR is a perfectly tailored solution (excuse the pun) for leading fashion retailers or department stores who are looking to deliver personalized, omnichannel experiences to their customers in order to build advocacy and develop long-term loyalty.
Establishing a loyalty or membership program enables businesses in this space to move away from markdown culture to instead, focusing on creating meaningful connections with customers which deliver value. This is something which customers increasingly want and expect from the organizations they choose to do business with.
Additionally, many fashion retailers deploy tiered loyalty programs to offer increasingly exclusive perks to their most loyal shoppers, encouraging higher spending to attain the next membership tier.
Eagle Eye AIR enables retailers to meet these expectations seamlessly. Whether through best-in-class loyalty or membership programs, subscription offers, omnichannel promotions, perks such as new season previews, gamification and more, our technology streamlines the shopping journey, whilst unlocking the ability to capture valuable customer data which can be used to personalize every customers' experience going forwards.
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Key solutions we provide for this sector
Real-Time Loyalty Points Programmes
What are Real-Time Loyalty Points Programmes?
Customer opts into the programme and gives their data in order to "earn" points which they can spend or "burn" at a later date.
Why Real-Time Loyalty Points Programmes?
The foundation of your scheme where there is a clear value exchange for the customer – they know what they have to "give" in order to “get" something in return.
Cashback Loyalty
What is Cashback Loyalty?
Give customers instant cashback on their spend instead of points.
Why Cashback Loyalty?
Provide a direct and tangible incentive, offering immediate monetary value, unlike points that may have varying perceived values and redemption complexities.
Personalized Promotions
What are Personalized Promotions?
Give customers easy, instant access to offers selected just for them.
Why Personalized Promotions?
Provide a personalized customer experience to make them feel valued as soon as they're on your site.
Gamification
What is Gamification?
Set missions for customers to complete across one or multiple transactions in a defined time period.
Why Gamification?
Increase engagement by gamifying the shopping journey whilst incentivizing increases in spend and/or frequency across specific products or categories. Can also be used to unlock additional supplier funding.
Pick Your Own Offers
What is Pick Your Own Offers?
Additional points/rewards on specific products or spend thresholds, chosen by the customer from a set of options.
Why Pick Your Own Offers?
Put the customer in control by letting them choose which products they would like to get rewarded on based on what matters most to them Use this first-party selection data to tailor future personalization efforts.
Smart Subscriptions
What are Smart Subscriptions?
A paid-for tier in your proposition which unlocks a host of benefits for subscribers including free delivery, early access and freebies.
Why Smart Subscriptions?
Create committed customer engagement and incentivise customers to consolidate spend within your store estate by creating a compelling and transparent value proposition.
As a result, we have spent the last 15 or so years building the leading loyalty and promotion personalization platform to solve the key challenges facing grocery retailers. We couldn’t be prouder to be powering some of the world’s biggest and most-loved grocery loyalty programs and to be supporting our amazing customers in bringing their dreams of omnichannel personalization to life.
Member Pricing
What is Member Pricing?
Exclusive pricing for loyalty members, could be on individual items, categories or even supplier funded.
Why Member Pricing?
Firstly, give all customers a no brainer reason to sign up to your loyalty scheme and secondly, almost guarantee that members will swipe their card on every transaction to maximise data collection.
Stored Value Subscriptions
What are Stored Value Subscriptions?
Enable customers to set-up their own personal bank account with you which unlocks numerous perks. All of the funds deposited can be used in your store, plus members get access to your subscription service as an added value bonus.
Why Stored Value Subscriptions?
Consolidate customer spend into your business and create a new guaranteed recurring revenue stream. Utilise supplier partners to maximize value to customers at no cost to you.
Affiliate and Partner Discounts
What are Affiliate and Partner Discounts?
Allow partners such as audience networks to easily issue coupons that can be redeemed seamlessly instore or online.
Why Affiliate and Partner Discounts?
Broaden the reach of your promotions and target customers based on your promotional objectives, choose broad audiences to reach millions or more niche audiences to target specific segments.
Digital Gifting
What is Digital Gifting?
Give your customers the ability to send a digital gift card to their friends, family, colleagues or anyone they like!
Why Digital Gifting?
Ever get stuck on what to get someone? A gift card, obviously! A great way to broaden your customer base and provides a convenient gifting option for the modern day gifter.
Real-Time Loyalty Points Programmes
Cashback Loyalty
Personalized Promotions
Personalized Spend-Stretch Challenges
Supplier Funded Offers
Subscription Schemes
Gift Card and Top-Up Accounts
Partner Points Exchange
3rd Party and Affiliate Offers
Message at Till/Receipt Printing
Subscription schemes
Message at till/receipt printing
"JD's loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands. Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do, Eagle Eye’s solutions have helped make this possible."
Régis Schultz, CEO of JD Sports
Recognized by Industry Experts
Market Guide for Loyalty Program Vendors 2023
Loyalty Platforms Landscape,
Q3 2025
Worldwide Retail Loyalty Software Providers 2024
Let’s start the conversation
Ready to deliver personalized experiences?
Our team is ready to help you explore solutions, answer questions, and show how Eagle Eye can support your business goals.


