The complete digital marketing toolkit for
Fashion Retail & Department Stores.

Eagle Eye AIR is a perfectly tailored solution (excuse the pun) for leading fashion retailers or department stores who are looking to deliver personalized, omnichannel experiences to their customers in order to build advocacy and develop long-term loyalty.

Establishing a loyalty or membership program enables businesses in this space to move away from markdown culture to instead, focusing on creating meaningful connections with customers which deliver value. This is something which customers increasingly want and expect from the organizations they choose to do business with.

Eagle Eye AIR enables retailers to meet these expectations seamlessly. Whether through best-in-class loyalty or membership programs, subscription offers, omnichannel promotions, perks such as new season previews, gamification and more, our technology streamlines the shopping journey, whilst unlocking the ability to capture valuable customer data which can be used to personalize every customers’ experience going forwards.

As a result, we have spent the last 15 or so years building the leading loyalty and promotion personalization platform to solve the key challenges facing grocery retailers. We couldn’t be prouder to be powering some of the world’s biggest and most-loved grocery loyalty programs and to be supporting our amazing customers in bringing their dreams of omnichannel personalization to life.

Real-Time Loyalty Points Programmes

What?

Customer opts into the programme and gives their data in order to "earn" points which they can spend or "burn" at a later date.

Why?

The foundation of your scheme where there is a clear value exchange for the customer – they know what they have to "give" in order to “get" something in return.

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Cashback Loyalty

What?

Give customers instant cashback on their spend instead of points.

Why?

Provide a direct and tangible incentive, offering immediate monetary value, unlike points that may have varying perceived values and redemption complexities.

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Personalized Promotions

What?

Give customers easy, instant access to offers selected just for them.

Why?

Provide a personalized customer experience to make them feel valued as soon as they're on your site.

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Gamification

What?

Set missions for customers to complete across one or multiple transactions in a defined time period.

Why?

Increase engagement by gamifying the shopping journey whilst incentivizing increases in spend and/or frequency across specific products or categories. Can also be used to unlock additional supplier funding.

Pick Your Own Offers

What?

Additional points/rewards on specific products or spend thresholds, chosen by the customer from a set of options.

Why?

Put the customer in control by letting them choose which products they would like to get rewarded on based on what matters most to them Use this first-party selection data to tailor future personalization efforts.

Smart Subscriptions

What?

A paid-for tier in your proposition which unlocks a host of benefits for subscribers including free delivery, early access and freebies.

Why?

Create committed customer engagement and incentivise customers to consolidate spend within your store estate by creating a compelling and transparent value proposition.

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Member Pricing

What?

Exclusive pricing for loyalty members, could be on individual items, categories or even supplier funded.

Why?

Firstly, give all customers a no brainer reason to sign up to your loyalty scheme and secondly, almost guarantee that members will swipe their card on every transaction to maximise data collection.

Stored Value Subscriptions

What?

Enable customers to set-up their own personal bank account with you which unlocks numerous perks. All of the funds deposited can be used in your store, plus members get access to your subscription service as an added value bonus.

Why?

Consolidate customer spend into your business and create a new guaranteed recurring revenue stream. Utilise supplier partners to maximize value to customers at no cost to you.

Affiliate and Partner Discounts

What?

Allow partners such as audience networks to easily issue coupons that can be redeemed seamlessly instore or online.

Why?

Broaden the reach of your promotions and target customers based on your promotional objectives, choose broad audiences to reach millions or more niche audiences to target specific segments.

Digital Gifting

What?

Give your customers the ability to send a digital gift card to their friends, family, colleagues or anyone they like!

Why?

Ever get stuck on what to get someone? A gift card, obviously! A great way to broaden your customer base and provides a convenient gifting option for the modern day gifter.

"JD's loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands. Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do, Eagle Eye’s solutions have helped make this possible."

Régis Schultz, CEO of JD Sports

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Market Guide for Loyalty Program Vendors
2023

Loyalty Technology Solutions Landscape
Q4 2022

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Technology Today Report
2021

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Resources

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Eagle Eye's AI Anthology

Results Report for FY24

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The complete digital marketing toolkit for Fashion Retail & Department Stores.