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Interim Report for FY24

Eagle Eye Interim Report 2024

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Let the games begin!

Create enjoyable and memorable experiences with your customers that are designed to drive digital engagement.

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Turn something boring into something fun and stand out from your competitors.

Take inspiration from some of the gamification use cases that are possible with Eagle Eye AIR:


Or, create your own with Eagle Eye AIR's flexibility.

Gamification examples

The benefits


Allows you to engage with consumers, employees, and partners to; inspire, incentivize, collaborate, share, and interact, thus improving engagement and driving advocacy.


Stand out from your competitors and ‘lock’ customers into shopping with you. Customers love it when you keep it exciting for them!


Design your gamification proposition to support overarching objectives; driving spend, increasing frequency, collaborating with suppliers, rewarding advocates, etc.


It has an important role to play in delivering an omnichannel strategy, especially in promoting digital engagement in-store.

Instant replay:
Gamification in action

We teamed up with Asda to launch 'Asda Rewards', their new loyalty scheme that rewards customers with 'points not pounds'. Gamification has been a critical element to the success of the programme as customers build up a 'cash pot' when purchasing a 'star product' or completing an in-app 'mission'.

ASDA Rewards - Star Products

Missions are added to the app regularly and are designed to help make grocery shopping fun. They can range from buying a certain number of products from a particular department to spending a minimum amount over multiple visits. As you can see, they're designed to keep customers coming back.

Importantly, mission progress accumulates over time and customers are automatically enrolled onto missions in real-time when purchasing participating products, made possible with our real-time POS integration. This delivers a smooth customer experience and ensures that customers are receiving their earned rewards.

ASDA Rewards - Quest Campaigns
Recognised by Industry Experts


Market Guide for Loyalty Program Vendors


Loyalty Technology Solutions Landscape,
Q4 2022


Technology Today Report

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