Let the games begin!
Create enjoyable and memorable experiences with your customers that are designed to drive digital engagement.
Turn something boring into something fun and stand out from your competitors.
Take inspiration from some of the gamification use cases that are possible with Eagle Eye AIR:
-
Missions and Quest Campaigns
Increase engagement by creating gamified campaigns which incentivise customers to perform a variety of objectives over a defined time period, which when completed, will unlock a reward. -
Stamp Cards and Continuity Schemes
A simple but effective way of giving your customers a reason to come back, also a great tool to ensure customers are identifying themselves to help you collect customer data.
-
Games
Keep your customers engaged with a series of fun games to play online, in-store and on mobile. Examples include spin the wheel, scratch cards, and more. -
Tiering
Motivate customers to work their way up the value chain by offering better benefits as they progress.
-
Social & Behavioural
Incentivise customers not only to spend or visit more but also to perform other non-purchase/transactional behaviours such as liking a social media post which drive advocacy. Other examples include reviews, referrals, quizzes, surveys. -
Community
Create spaces for like-minded people to endorse your brand. Examples include VIP clubs, leaderboards, charity donations and householding.
Or, create your own with Eagle Eye AIR's flexibility.
The benefits
Allows you to engage with consumers, employees, and partners to; inspire, incentivize, collaborate, share, and interact, thus improving engagement and driving advocacy.
Stand out from your competitors and ‘lock’ customers into shopping with you. Customers love it when you keep it exciting for them!
Design your gamification proposition to support overarching objectives; driving spend, increasing frequency, collaborating with suppliers, rewarding advocates, etc.
It has an important role to play in delivering an omnichannel strategy, especially in promoting digital engagement in-store.
Instant replay:
Gamification in action
We teamed up with Asda to launch 'Asda Rewards', their new loyalty scheme that rewards customers with 'pounds not points'. Gamification has been a critical element to the success of the programme as customers build up a 'cash pot' when purchasing a 'star product' or completing an in-app 'mission'.
Missions are added to the app regularly and are designed to help make grocery shopping fun. They can range from buying a certain number of products from a particular department to spending a minimum amount over multiple visits. As you can see, they're designed to keep customers coming back.
Importantly, mission progress accumulates over time and customers are automatically enrolled onto missions in real-time when purchasing participating products, made possible with our real-time POS integration. This delivers a smooth customer experience and ensures that customers are receiving their earned rewards.
Recognized by Industry Experts
Market Guide for Loyalty Program Vendors
2023
Loyalty Technology Solutions Landscape
Q4 2022
IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024
Technology Today Report
2021
Ready to create enjoyable and memorable experiences with your customers?
Discover our tried and tested solutions.