The world's most flexible, scalable
loyalty & personalization platform

An API-first, cloud-native platform that executes any loyalty, promotion, or reward in real time. Built to help retailers personalize every interaction, move faster across channels, and scale without limits.

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billion+

Personalized offers delivered
every week

715

million+

Active loyalty wallets
managed globally

150

Average API
response time

Tried, tested, and proven at enterprise scale

The loyalty and personalization platform trusted by leading omnichannel retailers worldwide.

Better

Real-time, omnichannel personalization

Personalization at scale across every channel
Experiences triggered by live customer behavior
Flexible technology built to adapt and scale

Simpler

One platform for
loyalty + promotions

All loyalty and promotions managed in one place
Real-time setup, execution, and reporting
One usable, unified customer view

Cheaper

Cheaper: Lower cost personalization
at scale

Lower marketing costs through personalized value
Fewer systems to manage and maintain
Cloud-based execution, not POS-led upgrades

Customer Wallet

Our underpinning technology provides the flexible and scalable data model which enables omnichannel personalization. All customer data, identities, and valuables (e.g. points, promotions, entitlements, etc.) are stored in the customer’s unique wallet, delivering a real-time single customer view across every touchpoint.

Loyalty Ledger

Set the rules to create any loyalty scheme and track the movement of points across all channels with our points master.

Loyalty Earn

Huge flexibility to define how customers can earn through your scheme based on your business goals and objectives (e.g. base points earn, points per spend, cashback, gamification, etc.). We support +100 earn types out-of-the-box as well as the capability to create your own.

Loyalty Burn

The ability to set the rules around how your customers can spend their earnt loyalty currency (e.g. redeem points as tender, charity donations, reward banks, partner exchange, etc.).

Loyalty Personalization

Provides the ability to take a standard offer construct (e.g. 100 points when you buy brand A) and personalize the pre-set values to each customer (e.g. 150 points when Customer X buys brand A, 300 points for Customer Y), giving you the greatest impact and ROI on your promotion spend.

Promotion Budgets

Enable marketers to allocate points or discounts to specific loyalty campaigns, offers, or rewards. When a member redeems a promotion, the budget is debited in real time and credited to the member’s Wallet. This ensures spend control, transparency, and separate tracking across cost centres such as marketing, operations, goodwill, or partners.

Customer Care

A simple dashboard to manage customer-related queries, facilitating goodwill where required.

Loyalty Reporting

Provides full traceability of loyalty and customer engagement performance with real-time reporting to help you optimize campaigns.

Additional Loyalty Modules

Smart Checkout

Your checkout is more than just a place to process payments - it's a powerful driver of customer loyalty and business growth. With Smart Checkout, every transaction is seamless, intelligent, and personalized in real time. Build stronger customer connections and maximize value for your business at every touchpoint.

Subscriptions

Provides the capability to offer your subscribers any combination of access to products, services, promotions, and partner incentives.

Off POS Redemption

POS integrations can be complex and take time so we have several alternatives in the form of redemption portals and apps to get you going if a full integration isn’t right for you.

We support every offer type

Thousands of pre-defined offers out-of-the-box, or simply build your own

Our most common real-time loyalty use cases are points-based loyalty, cashback loyalty, tiered loyalty, coalition loyalty and subscription loyalty.

But actually, the flexibility of our platform enables an endless amount of tactics that can be deployed, depending on your business goals.

Example: Sign Up Bonus

What?

Give customers an incentive for signing up and using your loyalty programme in exchange for their data.

Why?

Customers often need a reason to act, so give them one. You know they will be there to stay once they’ve signed up and used your scheme.

Asda Rewards Sign Up Bonus

Example: Partner Burn Multiplier

What?

Customers can spend points at partners and receive a multiplier on the value of their points.

Why?

Give customers more ways to spend their points while earning partner funding on the redemption.

Tesco Clubcard Partner Burn Multiplier

Example: Habit Builder

What?

Award points for a non-transaction behaviour repeated at regular intervals (e.g. once per week for 4 weeks).

Why?

Reinforce when customers consistently display desirable behaviours, such as engaging with the app to load their personalised offers week after week.

Loblaws Habit Builder

Example: Personalised Basket Stretch Offers

What?

Basket offers where each customer needs to meet a personalised minimum spend target to earn the reward.

Why?

Drive incremental spend and promotional efficiency by giving every customer just the right stretch beyond their normal spend.

Woolworths personalised basket stretch offers

Example: Quest Campaigns

What?

Set missions for customers to complete across one or multiple transactions.

Why?

Increase engagement by gamifying the shopping journey whilst incentivising increases in spend and/or frequency across specific products or categories. It can also be used to unlock additional supplier funding.

Hudson's Bay Rewards Quest Campaigns

The Tech

Our cloud-native, API-first, composable architecture enables us to deliver the best-in-class performance in the areas most important to our customers – we call these the 5 S's.

Plug and Play

We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.

Check Out Our 80+ Integrations

We offer a robust ecosystem of out-of-the-box integrations – all managed through Eagle Eye Connect – to seamlessly link our loyalty platform with your POS systems, eCommerce platforms, marketing tools, and more.

Market Guide for Loyalty Program Vendors
2023

Loyalty Technology Solutions Landscape
Q4 2022

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Technology Today Report
2021

Platform

Core Products

Made for Scale

Resources

Product Resources

Loyalty's Next Chapter: The Forces Reshaping Retail in 2025

FY25 Results

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Case Studies

Partners

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The world's most flexible, scalable loyalty & personalization platform

Tried, tested, and proven at enterprise scale

Better

Real-time, omnichannel personalization

Simpler

One platform for loyalty + promotions

Cheaper

Cheaper: Lower cost personalization at scale

Core Capabilities

Customer Wallet

Loyalty Ledger

Loyalty Earn

Loyalty Burn

Loyalty Personalization

Promotion Budgets

Customer Care

Loyalty Reporting

Additional Loyalty Modules

We support every offer type

Example: Sign Up Bonus

Example: Partner Burn Multiplier

Example: Habit Builder

Example: Personalised Basket Stretch Offers

Example: Quest Campaigns

The Tech

Security

Stability

Speed

Scalability

Support

Plug and Play

Frequently asked questions

My company already has a loyalty scheme, can Eagle Eye help enhance our scheme without losing our customer data?

Can Eagle Eye integrate with our point of sale?

What use cases and offer types can we deploy through Eagle Eye?

Is there a limit to how many offers we can send out to customers?

Does Eagle Eye support omnichannel loyalty?

What are the benefits of working with Eagle Eye?

Recognized by Industry Experts

Eagle Eye Blog

Ready to deliver real-time loyalty at scale?

Loyalty's Next Chapter:
The Forces Reshaping Retail in 2025

The world's most flexible, scalable
loyalty & personalization platform

One platform for
loyalty + promotions

Cheaper: Lower cost personalization
at scale

Ready to deliver real-time
loyalty at scale?