The world's most
flexible, scalable loyalty & personalization platform.
An API-first, cloud-native platform, enabling the real-time execution of any customer engagement tactic to help retailers earn the loyalty of their customers through the power of personalization. All at an unmatchable scale and in real-time.
Personalised offers every week
Loyalty Wallets
Average API response time
Tried, tested, and proven
The best-in-class loyalty and personalization platform for leading omnichannel retailers globally.
We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.
Better
- Omnichannel personalisation at scale
- Experiences delivered in real-time
- Flexible and future-proofed technology
- Always releasing new, innovative engagement tactics
Simpler
- One central platform to manage all loyalty and customer engagement initiatives (points, currency, promotions, rewards, supplier funding, etc.)
- Real-time offer set-up, execution and reporting
- Single customer view
Cheaper
- Reduce marketing costs through the shift from mass to personalised
- Consolidate your tech stack
- Remove constraints relating to slow and costly POS upgrades by moving your marketing activity to the cloud
Core Capabilities
Our omnichannel, fully integrated solution enables the seamless and secure management of real-time loyalty through the following capabilities:
Loyalty Ledger
Set the rules to create any loyalty scheme and track the movement of points across all channels with our points master.
Loyalty Burn
The ability to set the rules around how your customers can spend their earnt loyalty currency (e.g. redeem points as tender, charity donations, reward banks, partner exchange, etc.).
Loyalty Personalization
Provides the ability to take a standard offer construct (e.g. 100 points when you buy brand A) and personalize the pre-set values to each customer (e.g. 150 points when Customer X buys brand A, 300 points for Customer Y), giving you the greatest impact and ROI on your promotion spend.
Supplier Funding Ledger
Keep track of the performance of CPG/supplier-funded promotions in real-time with full visibility for you and your suppliers.
Customer Care
A simple dashboard to manage customer-related queries, facilitating goodwill where required.
Loyalty Reporting
Provides full traceability of loyalty and customer engagement performance with real-time reporting to help you optimize campaigns.
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Additional Loyalty Modules
Cloud-based Basket Adjudication
Perfectly crafted POS APIs that unlock the potential of real-time personalization by enabling the calculation of any valid offers, rewards, or entitlements present in a customer’s wallet at the POS, and then adjust the basket total.
Subscriptions
Provides the capability to offer your subscribers any combination of access to products, services, promotions, and partner incentives.
Message @ Till
Deliver physical or digital messages to both known and unknown customers immediately post-transaction.
Off POS Redemption
POS integrations can be complex and take time so we have several alternatives in the form of redemption portals and apps to get you going if a full integration isn’t right for you.
Customer Engagement Tools
A set of easy-to-implement, simple-to-use tools to harness the power of the AIR platform to allow marketers to create digital connections with their customers.
There’s a mega trend going on globally right now and it’s primarily enabled through capabilities like Eagle Eye
We support every offer type
Thousands of pre-defined offers out-of-the-box, or simply build your own
Our most common real-time loyalty use cases are points-based loyalty, cashback loyalty, tiered loyalty, coalition loyalty and subscription loyalty.
But actually, the flexibility of our platform enables an endless amount of tactics that can be deployed, depending on your business goals.
Example: Sign Up Bonus
What?
Give customers an incentive for signing up and using your loyalty programme in exchange for their data.
Why?
Customers often need a reason to act, so give them one. You know they will be there to stay once they’ve signed up and used your scheme.
Example: Partner Burn Multiplier
What?
Customers can spend points at partners and receive a multiplier on the value of their points.
Why?
Give customers more ways to spend their points while earning partner funding on the redemption.
Example: Habit Builder
What?
Award points for a non-transaction behaviour repeated at regular intervals (e.g. once per week for 4 weeks).
Why?
Reinforce when customers consistently display desirable behaviours, such as engaging with the app to load their personalised offers week after week.
Example: Personalised Basket Stretch Offers
What?
Basket offers where each customer needs to meet a personalised minimum spend target to earn the reward.
Why?
Drive incremental spend and promotional efficiency by giving every customer just the right stretch beyond their normal spend.
Example: Quest Campaigns
What?
Set missions for customers to complete across one or multiple transactions.
Why?
Increase engagement by gamifying the shopping journey whilst incentivising increases in spend and/or frequency across specific products or categories. It can also be used to unlock additional supplier funding.
The Tech
Our cloud-native, API-first, composable architecture enables us to deliver the best-in-class performance in the areas most important to our customers – we call these the 5 S's.
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Security
Zero security breaches
Invest +5% of revenues back into best-in-class security
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Stability
+99.99% availability
Trusted to deliver a stable service for +450k POS
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Speed
We are real-time
250ms to adjudicate a basket. 10k API TPS 365 days
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Scalability
No one does more
Execute +850m personalised offers every week.
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Support
Here for you 24/7/365
Delivers a customer retention rate of +99%
Plug and Play
We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.
Check Out Our 80+ IntegrationsFrequently asked questions
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My company already has a loyalty scheme, can Eagle Eye help enhance our scheme without losing our customer data?
Absolutely, helping retailers develop their scheme is what we do best, and we totally understand that your customer data is one of your most valuable assets. Whether developing an existing scheme or migrating to a new scheme, your customer data will always be a number 1 priority.
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Can Eagle Eye integrate with our point of sale?
Yes – we understand the importance of real-time marketing and POS integrations to really unlock that capability. We have 20+ out-of-the-box integrations to POS providers. Check them out here. If you can’t see your POS provider on the list, don't worry; we have a tried and tested integration process ready to go.
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What use cases and offer types can we deploy through Eagle Eye?
Any. We pride ourselves on being the most flexible loyalty management platform on the market. We have 100s of out-of-the-box offer types and give retailers the ability to build bespoke offers to meet their company objectives.
Common use cases include points, cashback, tiering, coalition schemes, subscriptions, gamification, referrals, reward banks and many more.
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Is there a limit to how many offers we can send out to customers?
No – our platform is built on the Google Cloud Platform and has the capacity to meet any demands.
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Does Eagle Eye support omnichannel loyalty?
Yes – Eagle Eye enables the secure and seamless issuance and redemption of any rewards in real-time across any channel (in-store, online, in-app).
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What are the benefits of working with Eagle Eye?
We believe there are many, but we’ve narrowed it down to the Top 10 reasons here, from our best-in-class solution right through to our people – in terms of both their industry expertise and natural commitment to our company values.
Recognized by Industry Experts
Market Guide for Loyalty Program Vendors
2023
Loyalty Technology Solutions Landscape
Q4 2022
IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024
Technology Today Report
2021
Eagle Eye Blog
Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.
4 min read
Let AI Be the Gift That Keeps Giving This Holiday Season
Nov 26, 2024 by Eagle Eye
2 min read
Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working
Nov 21, 2024 by Sarah Jarvis