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Interim Report for FY24

Eagle Eye Interim Report 2024

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The world's most
flexible, scalable loyalty & personalization platform.

An API-first, cloud-native platform, enabling the real-time execution of any customer engagement tactic to help retailers earn the loyalty of their customers through the power of personalization. All at an unmatchable scale and in real-time.

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ASDA Rewards app

Personalised offers every week


Loyalty members


Average API response time

Tried, tested, and proven

The best-in-class loyalty and personalization platform for leading omnichannel retailers globally.

Loblaws Logo Asda Logo Woolworths Group Logo Morrisons Logo Giant Eagle Logo Southeastern Grocers Logo Virgin Logo Pret a Manger Logo Staples Logo JD Logo Hudson's Bay Logo

We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

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  • Omnichannel personalisation at scale
  • Experiences delivered in real-time
  • Flexible and future-proofed technology
  • Always releasing new, innovative engagement tactics

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  • One central platform to manage all loyalty and customer engagement initiatives (points, currency, promotions, rewards, supplier funding, etc.)
  • Real-time offer set-up, execution and reporting
  • Single customer view

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  • Reduce marketing costs through the shift from mass to personalised
  • Consolidate your tech stack
  • Remove constraints relating to slow and costly POS upgrades by moving your marketing activity to the cloud

Core Capabilities

Our omnichannel, fully integrated solution enables the seamless and secure management of real-time loyalty through the following capabilities:

Customer Wallet

Our underpinning technology provides the flexible and scalable data model which enables omnichannel personalization. All customer data, identities, and valuables (e.g. points, promotions, entitlements, etc.) are stored in the customer’s unique wallet, delivering a real-time single customer view across every touchpoint.

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Loyalty Ledger

Set the rules to create any loyalty scheme and track the movement of points across all channels with our points master.

Loyalty ledger icon

Loyalty Earn

Huge flexibility to define how customers can earn through your scheme based on your business goals and objectives (e.g. base points earn, points per spend, cashback, gamification, etc.). We support +100 earn types out-of-the-box as well as the capability to create your own.

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Loyalty Burn

The ability to set the rules around how your customers can spend their earnt loyalty currency (e.g. redeem points as tender, charity donations, reward banks, partner exchange, etc.).

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Loyalty Personalization

Provides the ability to take a standard offer construct (e.g. 100 points when you buy brand A) and personalize the pre-set values to each customer (e.g. 150 points when Customer X buys brand A, 300 points for Customer Y), giving you the greatest impact and ROI on your promotion spend.

Loyalty personalisation icon

Supplier Funding Ledger

Keep track of the performance of CPG/supplier-funded promotions in real-time with full visibility for you and your suppliers.

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Customer Care

A simple dashboard to manage customer-related queries, facilitating goodwill where required.

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Loyalty Reporting

Provides full traceability of loyalty and customer engagement performance with real-time reporting to help you optimise campaigns.

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There’s a mega trend going on globally right now and it’s primarily enabled through capabilities like Eagle Eye
Woolworths Group Logo
Brad Banducci
Woolworths Group CEO

We support every offer type

Thousands of pre-defined offers out-of-the-box, or simply build your own

Our most common real-time loyalty use cases are points-based loyalty, cashback loyalty, tiered loyalty, coalition loyalty and subscription loyalty.

But actually, the flexibility of our platform enables an endless amount of tactics that can be deployed, depending on your business goals.

Example: Sign Up Bonus


Give customers an incentive for signing up and using your loyalty programme in exchange for their data.


Customers often need a reason to act, so give them one. You know they will be there to stay once they’ve signed up and used your scheme.

Asda Rewards Sign Up Bonus


Example: Partner Burn Multiplier


Customers can spend points at partners and receive a multiplier on the value of their points.


Give customers more ways to spend their points while earning partner funding on the redemption.

Tesco Clubcard Partner Burn Multiplier


Example: Habit Builder


Award points for a non-transaction behaviour repeated at regular intervals (e.g. once per week for 4 weeks).


Reinforce when customers consistently display desirable behaviours, such as engaging with the app to load their personalised offers week after week.

Loblaws Habit Builder


Example: Personalised Basket Stretch Offers


Basket offers where each customer needs to meet a personalised minimum spend target to earn the reward.


Drive incremental spend and promotional efficiency by giving every customer just the right stretch beyond their normal spend.

Woolworths personalised basket stretch offers


Example: Quest Campaigns


Set missions for customers to complete across one or multiple transactions.


Increase engagement by gamifying the shopping journey whilst incentivising increases in spend and/or frequency across specific products or categories. It can also be used to unlock additional supplier funding.

Hudson's Bay Rewards Quest Campaigns


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The Tech

Our cloud-native, API-first, composable architecture enables us to deliver the best-in-class performance in the areas most important to our customers – we call these the 5 S's.

Plug and Play

We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.

Check Out Our 80+ Integrations
Eagle Eye integrations

Frequently asked questions

Recognized by Industry Experts


Market Guide for Loyalty Program Vendors


Loyalty Technology Solutions Landscape,
Q4 2022


Technology Today Report

Eagle Eye Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

2 min read

A Beginner's Guide to Integrating CDPs with Loyalty Platforms

We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail,...
4 min read

Blog #4: Making Every Day Your Masterpiece

Making Every Day Your Masterpiece At the end of our last blog, we introduced John Wooden, the legendary UCLA Bruins...
2 min read

Elevating Personalized Experiences with CDPs and Loyalty Platforms

Building upon our previous post, let’s explore how the integration of Customer Data Platforms (CDPs) and loyalty...

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loyalty at scale?

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