The world's most
flexible, scalable loyalty & personalization platform.

An API-first, cloud-native platform, enabling the real-time execution of any customer engagement tactic to help retailers earn the loyalty of their customers through the power of personalization. All at an unmatchable scale and in real-time.

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850

Personalised offers every week

500

Loyalty Wallets

150

Average API response time

Tried, tested, and proven

The best-in-class loyalty and personalization platform for leading omnichannel retailers globally.

Better

Omnichannel personalisation at scale
Experiences delivered in real-time
Flexible and future-proofed technology
Always releasing new, innovative engagement tactics

Simpler

One central platform to manage all loyalty and customer engagement initiatives (points, currency, promotions, rewards, supplier funding, etc.)
Real-time offer set-up, execution and reporting
Single customer view

Cheaper

Reduce marketing costs through the shift from mass to personalised
Consolidate your tech stack
Remove constraints relating to slow and costly POS upgrades by moving your marketing activity to the cloud

Customer Wallet

Our underpinning technology provides the flexible and scalable data model which enables omnichannel personalization. All customer data, identities, and valuables (e.g. points, promotions, entitlements, etc.) are stored in the customer’s unique wallet, delivering a real-time single customer view across every touchpoint.

Loyalty Ledger

Set the rules to create any loyalty scheme and track the movement of points across all channels with our points master.

Loyalty Earn

Huge flexibility to define how customers can earn through your scheme based on your business goals and objectives (e.g. base points earn, points per spend, cashback, gamification, etc.). We support +100 earn types out-of-the-box as well as the capability to create your own.

Loyalty Burn

The ability to set the rules around how your customers can spend their earnt loyalty currency (e.g. redeem points as tender, charity donations, reward banks, partner exchange, etc.).

Loyalty Personalization

Provides the ability to take a standard offer construct (e.g. 100 points when you buy brand A) and personalize the pre-set values to each customer (e.g. 150 points when Customer X buys brand A, 300 points for Customer Y), giving you the greatest impact and ROI on your promotion spend.

Supplier Funding Ledger

Keep track of the performance of CPG/supplier-funded promotions in real-time with full visibility for you and your suppliers.

Customer Care

A simple dashboard to manage customer-related queries, facilitating goodwill where required.

Loyalty Reporting

Provides full traceability of loyalty and customer engagement performance with real-time reporting to help you optimize campaigns.

Additional Loyalty Modules

Cloud-based Basket Adjudication

Perfectly crafted POS APIs that unlock the potential of real-time personalization by enabling the calculation of any valid offers, rewards, or entitlements present in a customer’s wallet at the POS, and then adjust the basket total.

Subscriptions

Provides the capability to offer your subscribers any combination of access to products, services, promotions, and partner incentives.

Message @ Till

Deliver physical or digital messages to both known and unknown customers immediately post-transaction.

Off POS Redemption

POS integrations can be complex and take time so we have several alternatives in the form of redemption portals and apps to get you going if a full integration isn’t right for you.

Customer Engagement Tools

A set of easy-to-implement, simple-to-use tools to harness the power of the AIR platform to allow marketers to create digital connections with their customers.

We support every offer type

Thousands of pre-defined offers out-of-the-box, or simply build your own

Our most common real-time loyalty use cases are points-based loyalty, cashback loyalty, tiered loyalty, coalition loyalty and subscription loyalty.

But actually, the flexibility of our platform enables an endless amount of tactics that can be deployed, depending on your business goals.

Example: Sign Up Bonus

What?

Give customers an incentive for signing up and using your loyalty programme in exchange for their data.

Why?

Customers often need a reason to act, so give them one. You know they will be there to stay once they’ve signed up and used your scheme.

Asda Rewards Sign Up Bonus

Example: Partner Burn Multiplier

What?

Customers can spend points at partners and receive a multiplier on the value of their points.

Why?

Give customers more ways to spend their points while earning partner funding on the redemption.

Tesco Clubcard Partner Burn Multiplier

Example: Habit Builder

What?

Award points for a non-transaction behaviour repeated at regular intervals (e.g. once per week for 4 weeks).

Why?

Reinforce when customers consistently display desirable behaviours, such as engaging with the app to load their personalised offers week after week.

Loblaws Habit Builder

Example: Personalised Basket Stretch Offers

What?

Basket offers where each customer needs to meet a personalised minimum spend target to earn the reward.

Why?

Drive incremental spend and promotional efficiency by giving every customer just the right stretch beyond their normal spend.

Woolworths personalised basket stretch offers

Example: Quest Campaigns

What?

Set missions for customers to complete across one or multiple transactions.

Why?

Increase engagement by gamifying the shopping journey whilst incentivising increases in spend and/or frequency across specific products or categories. It can also be used to unlock additional supplier funding.

Hudson's Bay Rewards Quest Campaigns

The Tech

Our cloud-native, API-first, composable architecture enables us to deliver the best-in-class performance in the areas most important to our customers – we call these the 5 S's.

Plug and Play

We are partner agnostic which means that we will integrate with anyone you need us to (POS systems, ecommerce platforms, apps, marketing automation tools, CRM systems, Wi-Fi providers etc.) to enable you to deliver your desired strategy.

Check Out Our 80+ Integrations

Market Guide for Loyalty Program Vendors
2023

Loyalty Technology Solutions Landscape
Q4 2022

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Technology Today Report
2021

3 min read

How to Measure Loyalty ROI: A Practical Guide

Dec 12, 2024 by Sarah Jarvis

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for...

4 min read

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

Dec 4, 2024 by Eagle Eye

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the...

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Nov 27, 2024 by Eagle Eye

Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but...

Platform

Core Products

Made for Scale

Resources

Product Resources

Eagle Eye's AI Anthology

Annual Report for FY24

Who We Help

Our Customers

The world's most flexible, scalable loyalty & personalization platform.

Tried, tested, and proven

Better

Simpler

Cheaper

Core Capabilities

Customer Wallet

Loyalty Ledger

Loyalty Earn

Loyalty Burn

Loyalty Personalization

Supplier Funding Ledger

Customer Care

Loyalty Reporting

Additional Loyalty Modules

We support every offer type

Example: Sign Up Bonus

Example: Partner Burn Multiplier

Example: Habit Builder

Example: Personalised Basket Stretch Offers

Example: Quest Campaigns

The Tech

Security

Stability

Speed

Scalability

Support

Plug and Play

Frequently asked questions

My company already has a loyalty scheme, can Eagle Eye help enhance our scheme without losing our customer data?

Can Eagle Eye integrate with our point of sale?

What use cases and offer types can we deploy through Eagle Eye?

Is there a limit to how many offers we can send out to customers?

Does Eagle Eye support omnichannel loyalty?

What are the benefits of working with Eagle Eye?

Recognized by Industry Experts

Eagle Eye Blog

3 min read

How to Measure Loyalty ROI: A Practical Guide

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Ready to deliver real-time loyalty at scale?

Q&A: Mark Walker on FMCG Omnichannel Trends for 2025

The world's most
flexible, scalable loyalty & personalization platform.

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

Ready to deliver real-time
loyalty at scale?