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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye Recognized in Loyalty Platforms Landscape 2025

Eagle Eye Recognized in Loyalty Platforms Landscape 2025

We're proud to be recognized in the Forrester Loyalty Platforms Landscape, Q3 2025 - a respected resource for enterprise buyers seeking guidance on loyalty technology in an increasingly complex and competitive market.

The Shift Toward Engagement and Personalization

Forrester's overview of 28 vendors emphasizes a key shift in loyalty strategy: long-term customer loyalty can’t be earned through points and discounts alone. Instead, brands must deliver ongoing engagement, emotional value, and personalized experiences that go beyond traditional incentives.

AI is highlighted as a critical enabler of this shift - transforming how brands design, deliver, and adapt loyalty experiences to reflect individual behaviors and preferences. At Eagle Eye, we're already delivering on this vision. Through our EagleAI solution, we're partnering with leading retailers - including Tesco - to enable AI-powered personalization that enhances relevance and drives loyalty outcomes.

Agility Through MACH Architecture

Meeting today's customer expectations requires more than powerful tools - it demands agility. Loyalty platforms must be adaptable, scalable, and capable of responding to changing customer behaviors in real-time. That's why we've long championed MACH-approved architecture (Microservices-based, API-first, Cloud-native, and Headless). We believe this approach is the most effective framework for enabling enterprise retailers to adopt best-of-breed technologies, innovate quickly, and implement loyalty strategies that can scale with their business.

We're honored to be included in this report.

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

1 min read

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

We are absolutely delighted to announce that several of our incredible customers have been shortlisted for awards at the 2025 International Loyalty...

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Eagle Eye Named Major Player in 2024 IDC MarketScape for Loyalty

1 min read

Eagle Eye Named Major Player in 2024 IDC MarketScape for Loyalty

Eagle Eye are delighted to have been named as a Major Player in theIDCMarketScape: Worldwide Retail Loyalty Software 2024 Vendor Assessment. We...

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Eagle Eye Unveils EagleAI to Power AI-Driven Loyalty and Promotions

4 min read

Eagle Eye Unveils EagleAI to Power AI-Driven Loyalty and Promotions

[London], January 11, 2024 – Eagle Eye, the leading SaaS business that executes loyalty, personalized promotions, and omnichannel marketing solutions...

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