Eagle Eye Recognized in Loyalty Platforms Landscape 2025

We're proud to be recognized in the Forrester Loyalty Platforms Landscape, Q3 2025 - a respected resource for enterprise buyers seeking guidance on loyalty technology in an increasingly complex and competitive market.

The shift toward engagement and personalization

Forrester's overview of 28 vendors emphasizes a key shift in loyalty strategy: long-term customer loyalty can’t be earned through points and discounts alone. Instead, brands must deliver ongoing engagement, emotional value, and personalized experiences that go beyond traditional incentives.

AI is highlighted as a critical enabler of this shift - transforming how brands design, deliver, and adapt loyalty experiences to reflect individual behaviors and preferences. At Eagle Eye, we're already delivering on this vision. Through our EagleAI solution, we're partnering with leading retailers - including Tesco - to enable AI-powered personalization that enhances relevance and drives loyalty outcomes.

Agility through MACH architecture

Meeting today's customer expectations requires more than powerful tools - it demands agility. Loyalty platforms must be adaptable, scalable, and capable of responding to changing customer behaviors in real-time. That's why we've long championed MACH-approved architecture (Microservices-based, API-first, Cloud-native, and Headless). We believe this approach is the most effective framework for enabling enterprise retailers to adopt best-of-breed technologies, innovate quickly, and implement loyalty strategies that can scale with their business.

We're honored to be included in this report.