Eagle Eye Connect Integrates with mParticle for Loyalty Experiences

Eagle Eye is thrilled to announce the latest integration on our Eagle Eye Connect platform: mParticle. This partnership allows brands to seamlessly connect mParticle’s Customer Data Platform (CDP) with Eagle Eye AIR, unlocking richer, more personalized loyalty experiences.

With this integration, marketers can:

• Orchestrate real-time customer data across channels, ensuring consistency and relevance in every interaction.
• Deliver personalized experiences powered by live loyalty and behavioral insights.
• Automatically trigger offers and rewards based on customer actions and segments.
• Optimize engagement using a single, connected view of the customer.

By combining Eagle Eye’s loyalty platform with mParticle’s customer data capabilities, brands can transform raw customer information into meaningful, loyalty-driven moments—faster and smarter.

Start activating personalized, real-time experiences with Eagle Eye Connect today.