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AIR Platform: Loyalty & personalization for retailers

Eagle Eye's AI-powered platform unifies loyalty management and 1-to-1 personalization. Capture first-party data, deliver personalized experiences at scale, and measure results. Trusted by leading grocery, fashion, and hospitality brands.

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Built to partner at scale

Working with technology, solution, and integration partners to help retailers deliver smarter loyalty and personalization.

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We're the personalization people.

Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.

Eagle Eye Connect Integrates with mParticle for Loyalty Experiences

Picture of Eagle Eye Eagle Eye Updated on February 9, 2026

News Loyalty Technology Retail Personalization Partnerships Loyalty Programs

TL;DR

Eagle Eye Connect mParticle integration is a loyalty data integration for retailers and marketers that enables real-time personalization, activation, and reward triggering across channels. The integration connects mParticle CDP data with Eagle Eye AIR loyalty data using AI-driven data processing to drive engagement, experiences, and measurable loyalty value.
Eagle Eye Connect Integrates with mParticle for Loyalty Experiences
Eagle Eye Connect Integrates with mParticle for Loyalty Experiences
0:57

Eagle Eye is thrilled to announce the latest integration on our Eagle Eye Connect platform: mParticle. This partnership allows brands to seamlessly connect mParticle’s Customer Data Platform (CDP) with Eagle Eye AIR, unlocking richer, more personalized loyalty experiences.

With this integration, marketers can:

  • Orchestrate real-time customer data across channels, ensuring consistency and relevance in every interaction.
  • Deliver personalized experiences powered by live loyalty and behavioral insights.
  • Automatically trigger offers and rewards based on customer actions and segments.
  • Optimize engagement using a single, connected view of the customer.

By combining Eagle Eye’s loyalty platform with mParticle’s customer data capabilities, brands can transform raw customer information into meaningful, loyalty-driven moments—faster and smarter.

Start activating personalized, real-time experiences with Eagle Eye Connect today.

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Picture of Eagle Eye Eagle Eye on 27 August, 2025

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Picture of Eagle Eye Eagle Eye on 27 January, 2026

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