Case Study:
Tesco Clubcard Challenges.

Tesco are able to deliver hyper-personalised experiences to 10m of their loyalty customers with one solution which is seamlessly integrated into their existing scheme.

The Challenges proposition leverages the principle that individuals tend to increase their effort and motivation as they get closer to achieving their goals. It also encourages customers to engage with the Tesco app, increasing digital engagement with the overarching Clubcard program.

Customers receive the total sum of all their rewards earned at the end of the 6 week campaign period, allowing customers to earn up to £50 worth of Clubcard points in one go, rather than smaller increments typically offered by traditional promotions.

Tesco successfully incorporated both own-label and branded challenges into their campaigns, unlocking new supplier revenue, strengthening supplier relationships, and offsetting some costs.

EagleAI’s algorithms ensure that only incremental spending is rewarded on favourites and new products/categories, resulting in a win for customers, Tesco and participating suppliers.

Tesco themed each campaign around significant marketable events, such as the Olympics and Christmas, creating a compelling and timely narrative that was perfectly integrated to their wider marketing calendar which resonated with customers and encouraged their active engagement.