We are proud to be MACH

We have followed MACH architecture principles since our first API-first product was released in 2010. We know that this way of building technology solutions delivers the maximum value to our customers, helping them to solve the key problems standing in the way of them launching market-leading loyalty and promotion personalization strategies at scale.

What is MACH?

MICROSERVICES - API-FIRST - CLOUD NATIVE - HEADLESS

MACH underpins modern enterprise technology. Designed for seamless integration, they are modular solutions that empower businesses to detach from legacy tools and freely choose the best-in-class technologies available.

With a composable, connected architecture, companies can continuously evolve their digital ecosystems, piece by piece, without the need for major replatforming efforts.

Agility & speed to market

Deploying a MACH architecture allows businesses to launch new features, integrations, and products significantly faster than with monolithic platforms to keep the experience fresh and aligned with market trends.

Scalability & performance

With a cloud-native approach, we can expand globally without the complexity of physical infrastructure. All components are decoupled, reducing the risk of a single point of failure.

Unrestricted Innovation

MACH architecture lets you select and integrate the best tools available, tailoring each part of the tech stack to your unique business needs, unlocking the door to endless use cases. In our world, that means delivering personalized customer experiences in new innovative ways.

Cost efficiency and resource optimization

By leveraging cloud and API-based services, MACH allows you to adopt a pay-as-you-go model, where costs align closely with business growth.

Future-proofing

MACH architecture isn’t just modern—it’s designed to last. Unlike monolithic systems that become obsolete or require massive overhauls, MACH’s modular approach allows for continual evolution, keeping your organization’s technology stack sustainable and competitive!

Our role in the MACH Ecosystem

Our collection of microservices seamlessly integrates into our clients' marketing ecosystems, ensuring optimal performance and flexibility. We collaborate extensively with other MACH members, including Google, commercetools, and Bloomreach, to enhance the value we deliver to our customers. Our solutions are fully hosted on Google Cloud, leveraging the latest technology to ensure scalability and seamless integration with existing tech stacks.

AIR is integrated with over 80 other SaaS platforms and providers, ranging from point-of-sale systems to CDPs, payments and ecommerce platforms, each using APIs to orchestrate constant communication and facilitate plug-and-play flexibility. Our API-first approach means that every solution that is deployed by our retail clients is detached from the front-end user experience and the data layer, allowing for complete customisation of the user experience, and means any changes to individual components can be executed quickly and cost-effectively.

Our Partners

The future won't be one platform, one vendor, or one agent controlling everything.

We're supporting the Agent Ecosystem because the real work isn't defining more protocols, it's proving they work in production. Making agents interoperate across vendors, at scale, in real enterprise environments. We're co-creating the architectures and use cases enterprises can trust.

Ensuring our technology can integrate with other best-in-class vendors has been a strategic priority for Eagle Eye and we are, therefore, delighted to achieve this certification from such an important industry organisation. We look forward to working alongside many of our key partners and other members of MACH to champion open and cloud-native SaaS technology ecosystems and drive continued innovation and collaboration.

Tim Mason, CEO of Eagle Eye

We are proud to be MACH

What is MACH?