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Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Loyalty

Background of numbers. from zero to nine.

2 min read

Less magic, more points – Eagle Eye's Product Team delivers again.

Ah, points – the heartbeat of most loyalty schemes. Earn them, burn them, save them, boost them, donate them, gift them, argue who gets them in a...

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DIAL - Data Insight Action Loyalty

2 min read

Introducing DIAL: The Framework for Creating Measurable Customer Loyalty

In today's fast-paced business landscape, creating and maintaining customer loyalty is more crucial than ever. To achieve this, a strategic framework...

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Rising commodity prices. Crisis and rising commodity prices concept. recession Inflation. The price graph of consumer goods increases.

2 min read

Leveraging Loyalty and Promotions in Response to the Cost-of-living Crisis

In the challenging landscape that grocery retailers currently navigate, with soaring costs and supply chain disruptions, the cost-of-living crisis...

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The Golden Rule blog series

4 min read

Blog #1: Embracing the Timeless Wisdom of the Golden Rule

Introduction Welcome to the Golden Rule, an occasional series of blogs, vlogs, and articles by Tim Mason and Sarah Jarvis on the subject of "The...

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artistic heart symbolizing customer loyalty

2 min read

Creating Engaging Loyalty in 2024 and Beyond

In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not...

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Loyalty card

2 min read

The Fundamentals of Loyalty Marketing: Building a Strong Customer Engagement Proposition

In today's business landscape, loyalty marketing remains a vital strategy for understanding customers and enhancing their individual experiences. In...

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5 min read

DIAL Turns 30 This Year: Happy Birthday!

As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalisation to drive sales growth and customer lifetime...

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2 min read

The Grocery Loyalty Landscape in Asia Pacific [A Survey Snapshot]

Asia-Pacific’s grocery market boasts many unique factors that set it apart from other regions worldwide. Within this distinctive landscape, the...

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4 min read

The Grocery Loyalty Landscape in Canada and the United States [A Survey Snapshot]

Across Canada and the United States, the ongoing cost-of-living crisis continues to affect how consumers allocate their discretionary expenses and...

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Tesco Clubcard in store

2 min read

How Next-generation Loyalty Schemes Could Make a Difference This Christmas

Most businesses would agree that their best customers account for the lion’s share of their sales. So, it seems strange that subscriptions have only...

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