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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty

The Digital Brain of AI: Futuristic Innovation at Your Fingertips

1 min read

Eagle Eye Recognized as an AI Trailblazer by the Daily Mail

Eagle Eye has been named an ‘AI Trailblazer’ by the Daily Mail, recognizing our leadership in scalable AI-powered loyalty and personalization solutions.

Forrester Loyalty Platforms Landscape Q3 2025

1 min read

Eagle Eye Recognized in Loyalty Platforms Landscape 2025

Eagle Eye recognized in Forrester Loyalty Platforms Landscape 2025 for leading innovation in AI-powered personalization and MACH-based agility.

Sustainability and loyalty

4 min read

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Integrating sustainability into loyalty programs can pay dividends for grocery retailers and help them meet consumer demand for eco-friendly incentives.

Senior shopaholic woman taking shopping bags

1 min read

Key Loyalty Trends Shaping the APAC Region in 2025

Explore the top loyalty trends transforming retail across APAC in 2025, from digital personalization to omnichannel engagement and regional innovation.

Are Marketers Ready for Third‑Party Loyalty Programs?

1 min read

Are You Ready for Third-Party Loyalty Program Integration?

As third-party loyalty schemes rise, retailers must prepare their tech and data strategies to enable integration, personalization, and customer value.

Grocery shopping

1 min read

UK Retailers Must Prioritize Loyalty, Personalization, & Profitability

Eagle Eye's insight highlights how UK retailers can drive loyalty and profitability by investing in personalization, data, and customer-centric strategies.

Rethinking Coalition Loyalty: Three Strategic Principles

1 min read

Strategic Principles for Coalition Loyalty Success

Explore the essential strategic principles for building successful coalition loyalty programs that create mutual value for partners, brands, and customers.

The 'Secret Tech Sauce' Behind Australian Retail Media Success

1 min read

How Personalization Drives Loyalty and Retail Media Success

See how personalized experiences are reshaping loyalty strategies and fueling retail media success through relevance, engagement, and first-party data.

How Aussie retailers can maximise loyalty ROI

1 min read

Maximizing Loyalty ROI: Strategies for Australian Retailers

Discover how Australian retailers can maximize ROI from loyalty programs by using personalization, real-time data, and strategic supplier collaboration.

The Golden Rule

4 min read

Blog #3: Following the Golden Rule to place your employees at the heart of your organization

Putting employees first drives business success. Learn how Eagle Eye applies the golden rule internally and externally.