2 min read
Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships
Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.
2 min read
Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...
2 min read
Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...
4 min read
At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...
1 min read
When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...
5 min read
I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...
2 min read
Consumers have grown accustomed to the instant gratification of mobile apps, social media, and e-commerce platforms. As a result, they now expect the...
2 min read
Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...
4 min read
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...
2 min read
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
2 min read
We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...