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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Loyalty

Evolving Coalition Loyalty Programs

2 min read

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...

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Loyalty members getting excited about third-party redemption options

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...

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The Power of One More with Loyalty and Promotions

4 min read

The Power of One More with Loyalty and Promotions

At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...

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DALL-E - A group of loyalty professionals showing mild confusion

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

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Build vs. Buy

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

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Real-Time in Loyalty Programs

2 min read

Understanding the Shift Towards Real-Time in Loyalty Programs

Consumers have grown accustomed to the instant gratification of mobile apps, social media, and e-commerce platforms. As a result, they now expect the...

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Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

2 min read

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...

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Cheat code Loyalty Schemes

4 min read

Loyalty Schemes - a Cheat Code in the New Value Equation

Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...

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Hourglass with violet sand measuring time against white background

2 min read

Leveraging Points Expiry Rules in Your Loyalty Strategy

Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...

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Integration

2 min read

A Beginner's Guide to Integrating CDPs with Loyalty Platforms

We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...

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