3 min read
How to Measure Loyalty ROI: A Practical Guide
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.
3 min read
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
4 min read
Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...
4 min read
Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new...
4 min read
At the risk of stating the obvious, the holidays are a critical time for retailers.
2 min read
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
4 min read
Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing...
5 min read
Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...
2 min read
Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...
2 min read
Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...
4 min read
At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...