How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
2 min read
Craig Oates on 21 May, 2024
Building upon our previous post, let’s explore how the integration of Customer Data Platforms (CDPs) and loyalty platforms can elevate personalized...
2 min read
Craig Oates on 15 May, 2024
Businesses are constantly seeking ways to deepen their understanding of customers so that they can use this knowledge to deliver engaging,...
4 min read
Jean-Matthieu Schertzer on 1 May, 2024
Imagine a supermarket that can predict what shoppers will buy before they enter the store? That’s the potential power of artificial intelligence (AI)...
4 min read
Rich Millington on 16 April, 2024
Serving organizations with thousands of stores, hundreds of thousands of SKUs, millions of customers, and the ambition to deliver billions of...
4 min read
Tim Mason on 11 April, 2024
Hello again, and welcome to our third Golden Rule post! Whether you're a newcomer or need a quick refresher, here’s what we outlined in our first two...
2 min read
Billy McLintock on 14 March, 2024
Rethinking Loyalty: Beyond Transactional Relationships You wouldn't want to have a personal relationship with someone who asked you for money every...
1 min read
Billy McLintock on 11 March, 2024
Awards season is well and truly here, a great time to celebrate the achievements of both our employees and customers who have spearheaded innovation...
4 min read
Tim Mason on 5 March, 2024
In our last blog, we introduced you to the age-old concept of "The Golden Rule", which is about treating people how you'd like to be treated. It's a...
2 min read
Billy McLintock on 27 February, 2024
Ah, points – the heartbeat of most loyalty schemes. Earn them, burn them, save them, boost them, donate them, gift them, argue who gets them in a...
2 min read
Sarah Jarvis on 12 February, 2024
In today's fast-paced business landscape, creating and maintaining customer loyalty is more crucial than ever. To achieve this, a strategic framework...
