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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Jonathan Reeve

Vice President - APAC

With nearly three decades of experience, Jonathan is a seasoned expert in the retail industry, collaborating with retailers worldwide to ensure they remain at the forefront of digital innovation. After successfully operating his own consulting business for five years and authoring the influential book, "Retail's Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions", Jonathan is now the Vice President for the Asia Pacific region at Eagle Eye, a SaaS technology company transforming marketing through real-time personalised performance marketing. In this role, he helps APAC businesses develop and implement world-leading digital marketing programs that drive customer acquisition, interaction and retention.

Challenge Offers Explained

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Three Key Reasons Why Challenge Offers Drive Consumer Engagement

Challenge offers gamify retail promotions to increase participation, loyalty and spend. Discover three reasons they work.

Evolving Coalition Loyalty Programs

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Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Discover how evolving coalition loyalty programs are leveraging strategic partnerships to enhance customer experience and foster long-term loyalty.

Loyalty members getting excited about third-party redemption options

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Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Discover the power of third-party redemption in loyalty programs, exploring its benefits, challenges, and real-world success stories.

DALL-E - A group of loyalty professionals showing mild confusion

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Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

Explore the pros and cons of integrated vs specialist loyalty platforms, and find the best solution for your business to drive customer engagement & growth

Real-Time in Loyalty Programs

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Understanding the Shift Towards Real-Time in Loyalty Programs

Understanding the shift towards real-time in loyalty programs: Learn the importance and benefits of real-time issuance and redemption of offers.

Waitrose pick your own offers

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The Unfulfilled Promise of Personalized Offers

Discover the truth about personalised offers in retail and how to overcome challenges to unlock their full potential. Read the article now.

Pharmacist checking inventory in medical store

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Retail Pharmacy – Digital Personalization Beckons…

Why now is the time for digital personalization in pharmacy. Discover how loyalty tech is driving omnichannel engagement.

Woolworths store front

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Woolworths' Everyday Extra Subscription — 2023's Game-Changer in Australian Retail

Insights on two crucial aspects of Woolworths' Everyday Extra Subscription: The customer proposition and the technology behind it.

Everyday Low Price!

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Everyday Low Price Retail’s Digital Challenge — How to Connect with Individual Customers?

This blog explores the need for personalisation and the obstacles faced by EDLP retailers, as well as potential solutions.

Johnathan Reeve and a retailer

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Established Retailers vs. Digital Natives

Explore how legacy retailers can compete with digital natives by adopting agile, composable loyalty and personalization strategies.