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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Grocery

Health, Wellness & Loyalty

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new...

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Sustainability in Consumer Retail Decision-Making

5 min read

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...

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Loyalty members getting excited about third-party redemption options

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...

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DALL-E - A group of loyalty professionals showing mild confusion

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

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Build vs. Buy

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

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Shopping trolley/cart

4 min read

Transforming the Grocery Loyalty & Shopping Experience with Artificial Intelligence

Imagine a supermarket that can predict what shoppers will buy before they enter the store? That’s the potential power of artificial intelligence (AI)...

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5 min read

DIAL Turns 30 This Year: Happy Birthday!

As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalization to drive sales growth and customer lifetime...

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2 min read

The Grocery Loyalty Landscape in Asia Pacific [A Survey Snapshot]

Asia-Pacific’s grocery market boasts many unique factors that set it apart from other regions worldwide. Within this distinctive landscape, the...

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4 min read

The Grocery Loyalty Landscape in Canada and the United States [A Survey Snapshot]

Across Canada and the United States, the ongoing cost-of-living crisis continues to affect how consumers allocate their discretionary expenses and...

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Grocery shopping

2 min read

Grocers' Data Advantage: Leveraging Shopper Data Spurs Instacart Exodus

For several years, Instacart has been an increasingly popular option for consumers wanting groceries and convenience items delivered to their...

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