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What FMCG Brands Must Prioritize for Omnichannel Success in 2025

Picture of Eagle Eye Eagle Eye on 16 December, 2024

Grocery Promotions Technology Personalization Media Coverage Retail
What FMCG Brands Must Prioritize for Omnichannel Success in 2025

Introduction

In a recent article from Econsultancy, industry leaders explore the shifting dynamics of FMCG retail heading into 2025. With consumers embracing a blend of physical and digital experiences, brands are being urged to future-proof their strategies by investing in technology, personalization, and data integration to remain competitive.

Understanding the New Consumer Behavior

Consumers now expect seamless engagement across channels—whether shopping in-store, online, or via mobile apps. The ability to meet these expectations with tailored experiences is becoming a key differentiator for FMCG success.

Strategic Investment in Omnichannel Capabilities

The article emphasizes that FMCG brands must align their loyalty, data, and promotional strategies with omnichannel principles. Prioritizing flexible, integrated platforms that unify the customer journey will be vital for driving growth in 2025 and beyond.
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Eagle Eye

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Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

6 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

Picture of Jack Bolton Jack Bolton on 5 September, 2024

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

Loyalty Grocery Promotions Technology Personalization Retail
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Black Friday and Cyber Monday: Expert Tips for Retail Success

4 min read

Black Friday and Cyber Monday: Expert Tips for Retail Success

Picture of Eagle Eye Eagle Eye on 29 October, 2024

Holiday Retail Strategy: Black Friday & Cyber Monday In the run-up to the holiday retail rush, Tech Wire Asia gathered insights from leading...

Loyalty Promotions Technology Personalization Media Coverage Retail AI
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Inside Woolworths' AI Personalization Strategy for Retail Growth

1 min read

Inside Woolworths' AI Personalization Strategy for Retail Growth

Picture of Eagle Eye Eagle Eye on 3 December, 2024

Introduction In the AiThority article, Woolworths' strategic focus on predictive AI is spotlighted as a key driver in elevating personalization and...

Loyalty Grocery Personalization Media Coverage Retail AI
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