How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
In the run-up to the holiday retail rush, Tech Wire Asia gathered insights from leading industry experts, including Eagle Eye, on how to optimize Black Friday and Cyber Monday performance. From loyalty-led strategies to personalized promotions, preparation is the key to standing out in a crowded marketplace.
With consumers expecting relevance and value, personalization remains essential. Eagle Eye highlights how real-time targeting and personalized offers can increase conversion rates and brand engagement. Layering in loyalty-based incentives ensures shoppers keep returning well beyond Cyber Week.
Beyond discounts, retailers are exploring gamification, dynamic coupons, and time-based offers to drive urgency. Eagle Eye recommends using AI and customer data to fine-tune offer mechanics and reward behavior that drives long-term value—not just a one-off purchase.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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