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In the run-up to the holiday retail rush, Tech Wire Asia gathered insights from leading industry experts, including Eagle Eye, on how to optimize Black Friday and Cyber Monday performance. From loyalty-led strategies to personalized promotions, preparation is the key to standing out in a crowded marketplace.
With consumers expecting relevance and value, personalization remains essential. Eagle Eye highlights how real-time targeting and personalized offers can increase conversion rates and brand engagement. Layering in loyalty-based incentives ensures shoppers keep returning well beyond Cyber Week.
Beyond discounts, retailers are exploring gamification, dynamic coupons, and time-based offers to drive urgency. Eagle Eye recommends using AI and customer data to fine-tune offer mechanics and reward behavior that drives long-term value—not just a one-off purchase.
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Eagle Eye