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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Promotions

Eagle Eye acquires Promotional Payments Solutions

1 min read

Eagle Eye Acquires Promotional Payments Solutions

Eagle Eye acquires Promotional Payments Solutions, expanding real-time couponing and driving growth with CPG and retail brands.

The Psychology Behind Gamification in Retail Marketing

1 min read

Why Gamification Works in Retail Loyalty Marketing

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.

FMCG Omnichannel Trends for 2025

1 min read

What FMCG Brands Must Prioritize for Omnichannel Success in 2025

Discover how FMCG brands can thrive in 2025 by mastering omnichannel strategies, data integration, and digital agility.

Tech Wire Asia - Expert Tips for Black Friday

1 min read

Black Friday and Cyber Monday: Expert Tips for Retail Success

Discover expert tips from Eagle Eye and others on driving Black Friday and Cyber Monday success with personalization, loyalty, and strategic planning.

Build vs. Buy

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

Discover how deploying Eagle Eye AIR can significantly reduce your total cost of ownership compared to building an in-house solution.

1 min read

Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

Tesco taps into AI and gamification to enhance Clubcard Challenges, aiming to drive deeper engagement, personalization, and customer loyalty at scale.

Rising commodity prices. Crisis and rising commodity prices concept. recession Inflation. The price graph of consumer goods increases.

2 min read

Leveraging Loyalty and Promotions in Response to the Cost-of-living Crisis

How brands can use personalized loyalty and promotions to support customers and drive growth during economic pressure.

Retail and technology

3 min read

How to use Customer Data to Boost Sales and Enhance Shopping Experiences

Learn how to leverage customer data to drive sales, optimize pricing, and create personalized shopping experiences that enhance customer satisfaction.

Woman with smartphone in store grocery shopping

2 min read

Understanding the Rise of the Digital Coupon in Grocery

Digital coupons are reshaping grocery retail. Explore how CPGs and grocers can deliver seamless, personalized offers.