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Featured Case Study:

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See how Eagle Eye helped Giant Eagle relaunch myPerks, delivering 25M+ personalized offers monthly and boosting loyalty program ROI.

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Billy McLintock

Senior Product Marketing Manager helping retailers excel in 1-2-1 marketing with deep expertise in loyalty tech and customer strategy.

Gamified loyalty concept illustrated as a colorful quest board game with player tokens, rewards path, and quest flag.

2 min read

Gamification in Loyalty: How Eagle Eye Is Powering Engagement

Picture of Billy McLintock Billy McLintock on 27 August, 2025

Discover how gamification tools like Quests, Stamp Cards, and Reward Banks drive deeper loyalty, engagement, and personalization with Eagle Eye.

Promotions Loyalty Technology Retail Personalization Loyalty Programs
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The Power of One More with Loyalty and Promotions

4 min read

The Power of One More with Loyalty and Promotions

Picture of Billy McLintock Billy McLintock on 25 September, 2024

Discover how leveraging loyalty & promotions can drive incremental 'one more' actions, boosting customer engagement, visits, and sales across your business

Retail Personalization Loyalty Programs
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Cheat code Loyalty Schemes

4 min read

Loyalty Schemes - a Cheat Code in the New Value Equation

Picture of Billy McLintock Billy McLintock on 18 July, 2024

Discover how loyalty programs can elevate customer experiences, offer rewards, save time and money, and promote social good.

Loyalty Programs
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Hourglass with violet sand measuring time against white background

2 min read

Leveraging Points Expiry Rules in Your Loyalty Strategy

Picture of Billy McLintock Billy McLintock on 2 July, 2024

Discover how leveraging points expiry rules can enhance your loyalty strategy and increase customer engagement through tailored expiration timelines.

Loyalty Programs
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Universal voucher codes

2 min read

Driving Your Ecommerce Strategy with Universal Coupons

Picture of Billy McLintock Billy McLintock on 16 May, 2024

Elevate your ecommerce strategy with universal voucher coupons to attract mass traffic, boost sales, and enhance customer engagement. Get started today!

eCommerce
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Loyalty on smart phone app

2 min read

Rewarding Loyalty, Not Just Spend

Picture of Billy McLintock Billy McLintock on 14 March, 2024

Rewarding loyalty goes beyond just spending money. Learn how businesses can incentivize non-transactional behaviors to create deeper customer relationships

Loyalty Programs
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Background of numbers. from zero to nine.

2 min read

Less magic, more points – Eagle Eye's Product Team delivers again.

Picture of Billy McLintock Billy McLintock on 27 February, 2024

Discover how Eagle Eye's Product Team is revolutionizing loyalty schemes by focusing on points over magic.

Loyalty Programs
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Rising commodity prices. Crisis and rising commodity prices concept. recession Inflation. The price graph of consumer goods increases.

2 min read

Leveraging Loyalty and Promotions in Response to the Cost-of-living Crisis

Picture of Billy McLintock Billy McLintock on 5 February, 2024

How brands can use personalized loyalty and promotions to support customers and drive growth during economic pressure.

Promotions Loyalty Programs
Read More