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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Billy McLintock

Senior Product Marketing Manager

With years of Product Marketing experience in the loyalty space, he stands not only as a passionate advocate for the field but as a dedicated expert, guiding retailers to master the intricate art of 1-2-1 marketing. He brings to the table not only a profound understanding of the challenges but also a comprehensive grasp of the requisite technology needed to overcome these obstacles, as well as the transformative benefits awaiting those who get it right.

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The Power of One More with Loyalty and Promotions

At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for influencing both. Focusing on achieving just "one more" can significantly boost sales, either by encouraging...

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Cheat code Loyalty Schemes

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Loyalty Schemes - a Cheat Code in the New Value Equation

Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...

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Leveraging Points Expiry Rules in Your Loyalty Strategy

Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...

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Driving Your Ecommerce Strategy with Universal Coupons

We talk a lot about personalization at Eagle Eye, but there are still some instances where businesses need to put "big bang" marketing messages out...

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Rewarding Loyalty, Not Just Spend

Rethinking Loyalty: Beyond Transactional Relationships You wouldn't want to have a personal relationship with someone who asked you for money every...

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Vote for Our Loyalty Innovations in the International Loyalty Awards!

Awards season is well and truly here, a great time to celebrate the achievements of both our employees and customers who have spearheaded innovation...

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Less magic, more points – Eagle Eye's Product Team delivers again.

Ah, points – the heartbeat of most loyalty schemes. Earn them, burn them, save them, boost them, donate them, gift them, argue who gets them in a...

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Leveraging Loyalty and Promotions in Response to the Cost-of-living Crisis

Navigating the Retail Landscape Amidst Economic Challenges In the challenging landscape that grocery retailers currently navigate, with soaring...

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