4 min read
Billy McLintock on 18 July, 2024
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can mean very different things to different people. So in this blog, I wanted to dig a bit deeper into...
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2 min read
Billy McLintock on 2 July, 2024
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
2 min read
Billy McLintock on 16 May, 2024
We talk a lot about personalization at Eagle Eye, but there are still some instances where businesses need to put "big bang" marketing messages out...
2 min read
Billy McLintock on 14 March, 2024
Rethinking Loyalty: Beyond Transactional Relationships You wouldn't want to have a personal relationship with someone who asked you for money every...
1 min read
Billy McLintock on 11 March, 2024
Awards season is well and truly here, a great time to celebrate the achievements of both our employees and customers who have spearheaded innovation...
2 min read
Billy McLintock on 27 February, 2024
Ah, points – the heartbeat of most loyalty schemes. Earn them, burn them, save them, boost them, donate them, gift them, argue who gets them in a...
2 min read
Billy McLintock on 5 February, 2024
Navigating the Retail Landscape Amidst Economic Challenges In the challenging landscape that grocery retailers currently navigate, with soaring...
