How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
4 min read
Billy McLintock on 25 September, 2024
At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for influencing both. Focusing on achieving just "one more" can significantly boost sales, either by encouraging...
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4 min read
Billy McLintock on 18 July, 2024
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...
2 min read
Billy McLintock on 2 July, 2024
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
2 min read
Billy McLintock on 16 May, 2024
We talk a lot about personalization at Eagle Eye, but there are still some instances where businesses need to put "big bang" marketing messages out...
2 min read
Billy McLintock on 14 March, 2024
Rethinking Loyalty: Beyond Transactional Relationships You wouldn't want to have a personal relationship with someone who asked you for money every...
1 min read
Billy McLintock on 11 March, 2024
Awards season is well and truly here, a great time to celebrate the achievements of both our employees and customers who have spearheaded innovation...
2 min read
Billy McLintock on 27 February, 2024
Ah, points – the heartbeat of most loyalty schemes. Earn them, burn them, save them, boost them, donate them, gift them, argue who gets them in a...
2 min read
Billy McLintock on 5 February, 2024
Navigating the Retail Landscape Amidst Economic Challenges In the challenging landscape that grocery retailers currently navigate, with soaring...
