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Interim Report for FY24

Eagle Eye Interim Report 2024

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Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.


MarTech stack

4 min read

How (and Why) You Should 'MACH-up' Your MarTech Stack

If you're bothering to read this article, you've surely already Googled or ChatGPTed, 'What's a composable technology architecture?'. You’ve no doubt...

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Close-up of Python code on a computer screen

9 min read

What Makes a Good Code Review?

Code Reviews are integral to building quality, robust software, and at Eagle Eye, they are an important part of our software development lifecycle,...

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Personalised Marketing

2 min read

A Decade of Dedication: How We Crafted the World's Best Personalized Marketing Platform

Crafting a Legacy: The Early Days When the company that I worked for in Manchester (2ergo) was bought by Eagle Eye just over a decade ago, there...

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retrospective word in a dictionary

3 min read

A Retrospective Perspective

Introduction Retrospectives first appeared for us when we adopted agile ways of working back in 2016. Fast forward to today, some of our sprint...

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Eagle Eye AIR

4 min read

Eagle Eye AIR: Meeting Enterprise Retailers' Needs in Function & Performance

Serving organizations with thousands of stores, hundreds of thousands of SKUs, millions of customers, and the ambition to deliver billions of...

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Purple blocks

4 min read

Unlocking the Power of Composable Tech for Omnichannel Personalization

As the world of retail continues to become more and more competitive and with consumers desperately seeking value in the face of inflation,...

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4 min read

A Better, Simpler & More Effective Way to Accelerate Customer Loyalty by Utilising MACH Architecture

In our previous post, Meet MACH: The Principle of Eagle Eye's Technology Approach, we examined the nature of MACH architecture, its benefits, and how...

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4 min read

Meet MACH: The Principle of Eagle Eye’s Technology Approach

How MACH principles enable us to deliver more effective and valuable solutions to our clients.

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