Blog.

3 min read

How we optimized Cloud Run Networking with Direct VPC Egress

Robin Shin on 28 April, 2025

Google Cloud Run is astonishingly simple and increasingly popular among developers. It lets anyone deploy containerized applications quickly and...

4 min read

The Evolution from Monolithic to Microservices Architecture

Jack Bolton on 12 February, 2025

Software development has changed a lot over the years, and so has the way we design systems. One big shift that’s made waves recently is moving from...

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

Jonathan Reeve on 17 September, 2024

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

4 min read

The Four Tech Pillars of Lifecycle Marketing

Miles Toolin on 9 September, 2024

Making crucial decisions at the right moment – on behalf of your customers, no less – can be a daunting task.

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

Jack Bolton on 5 September, 2024

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

2 min read

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

Jack Bolton on 1 August, 2024

Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...

5 min read

Delivering 1:1 Personalization with a Best of Breed SaaS

Jack Bolton on 30 July, 2024

Loyalty Platform As I sit at my desk in London, I'm excited to dive into the topic of why personalization matters and why I believe, if you haven’t...

4 min read

How (and Why) You Should 'MACH-up' Your MarTech Stack

Miles Toolin on 15 July, 2024

If you're bothering to read this article, you've surely already Googled or ChatGPTed, 'What's a composable technology architecture?'. You’ve no doubt...

3 min read

Innovation: The Driving Force Behind Eagle Eye's Success

Rich Millington on 27 June, 2024

9 min read

What Makes a Good Code Review?

Craig Sefton on 20 June, 2024

Code Reviews are integral to building quality, robust software, and at Eagle Eye, they are an important part of our software development lifecycle,...