Blog.

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

Jonathan Reeve on 17 September, 2024

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

4 min read

The Four Tech Pillars of Lifecycle Marketing

Miles Toolin on 9 September, 2024

Making crucial decisions at the right moment – on behalf of your customers, no less – can be a daunting task.

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

Jack Bolton on 5 September, 2024

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

2 min read

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

Jack Bolton on 1 August, 2024

Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...

5 min read

Delivering 1:1 Personalization with a Best of Breed SaaS

Jack Bolton on 30 July, 2024

Loyalty Platform As I sit at my desk in London, I'm excited to dive into the topic of why personalization matters and why I believe, if you haven’t...

4 min read

How (and Why) You Should 'MACH-up' Your MarTech Stack

Miles Toolin on 15 July, 2024

If you're bothering to read this article, you've surely already Googled or ChatGPTed, 'What's a composable technology architecture?'. You’ve no doubt...

3 min read

Innovation: The Driving Force Behind Eagle Eye's Success

Rich Millington on 27 June, 2024

9 min read

What Makes a Good Code Review?

Craig Sefton on 20 June, 2024

Code Reviews are integral to building quality, robust software, and at Eagle Eye, they are an important part of our software development lifecycle,...

2 min read

A Decade of Dedication: How We Crafted the World's Best Personalized Marketing Platform

Rich Millington on 9 May, 2024

Crafting a Legacy: The Early Days When the company that I worked for in Manchester (2ergo) was bought by Eagle Eye just over a decade ago, there...

3 min read

A Retrospective Perspective

Craig Rogers on 25 April, 2024

Introduction Retrospectives first appeared for us when we adopted agile ways of working back in 2016. Fast forward to today, some of our sprint...