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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Technology (4)

Close-up of Python code on a computer screen

9 min read

What Makes a Good Code Review?

Learn key principles for effective code reviews to enhance software quality & collaboration. Discover tips for authors & reviewers to optimize the process.

RetailWorld magazine - May 2024

1 min read

How AI Is Revolutionizing the Future of Retail

AI is transforming retail with real-time personalization, predictive insights, and smarter decisions that improve loyalty, customer experience, and ROI.

Personalised Marketing

2 min read

A Decade of Dedication: How We Crafted the World's Best Personalized Marketing Platform

Crafting a decade-long legacy of problem-solving and agile growth, our personalized marketing platform has evolved to empower businesses worldwide.

Crowd of loyal fans raising hands in unison, symbolizing customer loyalty and collective brand engagement

1 min read

How Loyalty Programs Are Evolving in an Always-On World

Loyalty programs are evolving fast. Discover how brands are adapting to always-on consumers with data, digital channels, and personalized engagement.

Businessman using smartphone in front of AI graphic, representing artificial intelligence in personalized retail offers

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

AI could help retailers deliver the holy grail of offers—real-time, one-to-one personalization—transforming customer engagement and loyalty outcomes.

retrospective word in a dictionary

3 min read

A Retrospective Perspective

Looking back to move forward: how past loyalty innovations inform the future of retail engagement and digital promotions.

Shopper using smartphone with digital icons in grocery aisle, symbolizing retail tech and digital engagement

1 min read

How Digital Strategies Help Smaller Retailers Compete

Smaller retailers are using digital tools to rival big-box competitors by unlocking personalized loyalty, omnichannel agility, and data-driven promotions.

MarketScale

1 min read

How Digital Augmentation Is Transforming Physical Retail

Explore how retailers are blending digital and physical experiences to deliver in-store personalization, engagement, and loyalty at scale.

Eagle Eye AIR

4 min read

Eagle Eye AIR: Meeting Enterprise Retailers' Needs in Function & Performance

Eagle Eye AIR transforms retail with personalized experiences, unmatched speed, and scalability. Discover tech reshaping the retail landscape.

Experts Talk article

1 min read

Brick-and-Mortar Retail Resurgence: What’s Fueling the Shift?

Explore how unique in-store experiences are fueling a resurgence in brick-and-mortar retail and what this means for customer engagement and loyalty.