How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Personalized loyalty is no longer a futuristic ideal—it's a competitive necessity. In this article for IT Brief Australia, Sarah Jarvis, Propositions Director at Eagle Eye, explains how forward-thinking retailers are closing the gap between loyalty strategy and execution.
Many businesses understand the value of personalization but fail to deliver at scale. Legacy infrastructure, fragmented data, and a lack of real-time capabilities often hold them back.
Sarah outlines how platforms like EagleAI are enabling retailers to move beyond segmentation toward 1:1 personalization—driving stronger engagement, increased basket size, and long-term loyalty.
By embedding personalization into the core of their loyalty strategy, retailers can not only meet customer expectations but also unlock sustainable growth.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
1 min read
Eagle Eye on 21 May, 2024
AI is transforming retail with real-time personalization, predictive insights, and smarter decisions that improve loyalty, customer experience, and ROI.
1 min read
Eagle Eye on 6 January, 2025
Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.
1 min read
Eagle Eye on 18 December, 2024
Eagle Eye CEO Tim Mason shares his views on the future of real-time loyalty marketing and why relevancy and timeliness are the new standards of success.
