How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Personalized loyalty is no longer a futuristic ideal—it's a competitive necessity. In this article for IT Brief Australia, Sarah Jarvis, Propositions Director at Eagle Eye, explains how forward-thinking retailers are closing the gap between loyalty strategy and execution.
Many businesses understand the value of personalization but fail to deliver at scale. Legacy infrastructure, fragmented data, and a lack of real-time capabilities often hold them back.
Sarah outlines how platforms like EagleAI are enabling retailers to move beyond segmentation toward 1:1 personalization—driving stronger engagement, increased basket size, and long-term loyalty.
By embedding personalization into the core of their loyalty strategy, retailers can not only meet customer expectations but also unlock sustainable growth.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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