Women in Tech Share Key Retail Trends to Watch in 2025

Introduction

In the Women Love Tech article, influential voices in tech—including Eagle Eye’s Propositions Director, Sarah Jarvis—share their predictions for the key technology trends set to define 2025. From the rapid acceleration of AI to the growing need for inclusivity in design, these insights provide valuable foresight for retailers preparing for a more digital and customer-centric future.

AI and Automation Will Shape Retail

Sarah Jarvis emphasizes that AI will become a core enabler of real-time personalization in retail. As customer expectations grow, businesses must adopt intelligent tools that anticipate needs and deliver seamless experiences across channels.

Designing for Diversity and Growth

The report also underscores the importance of inclusive innovation—ensuring that retail experiences are built to serve diverse audiences. This principle is vital not just for ethics, but for market relevance and sustained growth in a competitive landscape.