1 min read
Loyalty Tech Trends for 2025: Eagle Eye’s Expert Predictions
Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.
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AIR Platform: Loyalty & personalization for retailers
Eagle Eye's AI-powered platform unifies loyalty management and 1-to-1 personalization. Capture first-party data, deliver personalized experiences at scale, and measure results. Trusted by leading grocery, fashion, and hospitality brands.
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Unlock the full value of your customer data with AI you can trust, built for retailers to deliver personalization at scale
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Build lasting loyalty with a proven engine trusted by leading omnichannel retailers
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Insights, guidance, and tools to help retailers and partners get more from loyalty and personalization.
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The A-Z of Customer Loyalty→
A practical guide to building loyalty leadership in 2026 - from AI-powered personalization to real-time decisioning and ROI.
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2025 Annual Report→
Company performance, governance, and investor information in one place.
Built for retailers operating at scale
Powering loyalty, personalization, and promotions across complex, multi-channel retail environments.
Giant Eagle case study→
Transformed myPerks into a real-time, scalable loyalty platform, powering millions of personalized offers and faster, more flexible campaign execution.
Tesco case study→
Delivered AI-driven personalized challenges to millions of Clubcard members, increasing engagement and proving 1:1 marketing can scale.
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Built to partner at scale
Working with technology, solution, and integration partners to help retailers deliver smarter loyalty and personalization.
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Explore how we work with partners to build, integrate, and scale loyalty and personalization for retailers.
We're the personalization people.
Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.
1 min read
Eagle Eye
Updated on February 9, 2026
TL;DR
We are proud to share that Eagle Eye has been recognized as an 'AI Trailblazer' in a recent Daily Mail feature spotlighting the transformative impact of artificial intelligence across the global software sector.
The article highlights the UK’s position as the world’s third-largest AI market, following the US and China, and marks 2025 as an inflection point for AI adoption. This momentum is creating a fertile environment for innovation in AI-driven solutions, particularly in enterprise software.
At Eagle Eye, we believe that AI is key to unlocking next-generation customer engagement. Our AI-powered loyalty and personalization capabilities offer retailers a significant competitive advantage, enabling real-time, targeted customer experiences at scale.
What was once an aspirational vision - true personalization at scale - is now reality. Through predictive AI, we are helping our clients build stronger, data-led relationships with their customers and delivering measurable ROI through more relevant campaigns and offers.
With enterprise-grade infrastructure and a future-ready AI framework, Eagle Eye is well-positioned to lead in this new era of intelligent marketing. As the pace of AI advancement accelerates, we remain deeply committed to ongoing innovation, scalability, and retail-specific applications of this powerful technology.
We’re thrilled by the recognition and excited to continue shaping the future of AI-powered retail.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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1 min read
Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.
9 min read
Sarah Jarvis explores how retailers can close the gap between loyalty strategy and execution with scalable, AI-powered personalization.
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AI is transforming retail with real-time personalization, predictive insights, and smarter decisions that improve loyalty, customer experience, and ROI.