Strategic Partnerships: Jonathan Reeve on Finding the Right Fit

What Makes a Partnership Strategic?

In a recent article for Dynamic Business, Jonathan Reeve, Vice President APAC at Eagle Eye, shares his view on how to identify partnerships that drive long-term value. Beyond aligned objectives, Reeve stresses the importance of shared culture, clear communication, and joint commitment to solving customer problems.

Driving Value Through Collaboration

Reeve emphasizes that the most successful partnerships go beyond transactional agreements—they’re rooted in delivering shared outcomes and innovation. This is especially true in retail, where evolving customer expectations demand agility and joint problem-solving between technology vendors, retailers, and platforms.

Building Resilient, Scalable Relationships

The article outlines Reeve’s approach to creating partnerships that scale, citing Eagle Eye’s collaborations across APAC as examples. Strategic alignment, transparency, and mutual growth potential form the core of partnerships that stand the test of time.