How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
In a recent MarketingTech Insights article, Eagle Eye’s Regional Director, Asia, Aaron Crowe, shares expert advice on one of the most critical technology decisions modern businesses face—whether to build or buy their next martech solution.
Crowe explains that building a custom solution offers full control, tailored features, and potentially deeper competitive differentiation. However, it demands significant internal resources, long-term maintenance, and a strong development roadmap aligned with business goals.
Buying a pre-built solution can accelerate speed to market and reduce complexity. With platforms like Eagle Eye AIR, businesses gain a scalable, secure foundation that evolves with industry demands—without the burden of technical upkeep.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
1 min read
Eagle Eye on 14 December, 2023
Improve collaboration and leadership with these 19 essential communication tips - practical advice for building trust and driving business success.
1 min read
Eagle Eye on 30 October, 2024
Explore insights from Eagle Eye and other leaders on building world-class customer service through personalization, tech, and employee empowerment.
1 min read
Eagle Eye on 17 January, 2024
Discover 19 effective ways to foster brand loyalty by building an engaged, authentic community around your business across digital & physical touchpoints.
