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In a recent MarketingTech Insights article, Eagle Eye’s Regional Director, Asia, Aaron Crowe, shares expert advice on one of the most critical technology decisions modern businesses face—whether to build or buy their next martech solution.
Crowe explains that building a custom solution offers full control, tailored features, and potentially deeper competitive differentiation. However, it demands significant internal resources, long-term maintenance, and a strong development roadmap aligned with business goals.
Buying a pre-built solution can accelerate speed to market and reduce complexity. With platforms like Eagle Eye AIR, businesses gain a scalable, secure foundation that evolves with industry demands—without the burden of technical upkeep.
1 min read
Eagle Eye on 5 February, 2025
Jonathan Reeve shares how businesses can identify strategic partnerships that deliver mutual value and drive growth in today’s competitive market.
1 min read
Eagle Eye on 14 December, 2023
Improve collaboration and leadership with these 19 essential communication tips - practical advice for building trust and driving business success.
1 min read
Eagle Eye on 15 February, 2024
Explore how omnichannel strategies empower retailers to unify digital and in-store experiences and meet the evolving expectations of modern shoppers.
Eagle Eye
