How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
In a recent MarketingTech Insights article, Eagle Eye’s Regional Director, Asia, Aaron Crowe, shares expert advice on one of the most critical technology decisions modern businesses face—whether to build or buy their next martech solution.
Crowe explains that building a custom solution offers full control, tailored features, and potentially deeper competitive differentiation. However, it demands significant internal resources, long-term maintenance, and a strong development roadmap aligned with business goals.
Buying a pre-built solution can accelerate speed to market and reduce complexity. With platforms like Eagle Eye AIR, businesses gain a scalable, secure foundation that evolves with industry demands—without the burden of technical upkeep.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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