1 min read
What It Takes to Deliver World-Class Customer Service
Rethinking Customer Service Standards In Dynamic Business, experts—including Eagle Eye’s Communications and Propositions Director, Sarah Jarvis...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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1 min read
Eagle Eye
on
14 December, 2023
Effective communication isn't just nice-to-have - it's a business-critical skill that drives loyalty, trust, and engagement. In this Forbes Communications Council article, senior leaders share 19 practical steps to make communication more authentic, inclusive, and actionable.
Some of the most insightful steps highlighted include:
One standout contribution underscores the importance of "knowing your audience" before you communicate. This aligns with Eagle Eye's philosophy around connected customer journeys and value-driven messaging.
When brands communicate clearly, consistently, and authentically, they foster stronger relationships. Trusted communication drives repeat business and fuels emotional loyalty - pillars central to modern customer strategy.
The article stresses meaningful personalization, frequent transparency, and adaptability - each of which reinforces Eagle Eye’s approach to martech-enabled loyalty, promotions, and customer activation.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Rethinking Customer Service Standards In Dynamic Business, experts—including Eagle Eye’s Communications and Propositions Director, Sarah Jarvis...
1 min read
The Evolution of Loyalty in an Always-On Retail Landscape In today’s always-on world, the definition of loyalty is shifting. As consumer...
1 min read
Building a Brand Community: Why It Matters Creating a brand community is no longer optional - it’s a strategic imperative for long-term success....