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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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19 Communication Best Practices Every Business Leader Should Know

19 Communication Best Practices Every Business Leader Should Know

Effective communication isn't just nice-to-have - it's a business-critical skill that drives loyalty, trust, and engagement. In this Forbes Communications Council article, senior leaders share 19 practical steps to make communication more authentic, inclusive, and actionable.

Step-by-Step Guidance for Better Communication

Some of the most insightful steps highlighted include:

  • Leading with clarity - make assumptions explicit and provide context
  • Listening with intent - create space for two-way dialogue, not just transmission
  • Customizing messages - meet audiences where they are with relevant tone and channels

One standout contribution underscores the importance of "knowing your audience" before you communicate. This aligns with Eagle Eye's philosophy around connected customer journeys and value-driven messaging.

How Communication Builds Trust and Loyalty

When brands communicate clearly, consistently, and authentically, they foster stronger relationships. Trusted communication drives repeat business and fuels emotional loyalty - pillars central to modern customer strategy.

Key Takeaways for Marketers and Loyalty Leaders

The article stresses meaningful personalization, frequent transparency, and adaptability - each of which reinforces Eagle Eye’s approach to martech-enabled loyalty, promotions, and customer activation.

Read the full article on Forbes

What It Takes to Deliver World-Class Customer Service

1 min read

What It Takes to Deliver World-Class Customer Service

Explore insights from Eagle Eye and other leaders on building world-class customer service through personalization, tech, and employee empowerment.

How Loyalty Programs Are Evolving in an Always-On World

1 min read

How Loyalty Programs Are Evolving in an Always-On World

Loyalty programs are evolving fast. Discover how brands are adapting to always-on consumers with data, digital channels, and personalized engagement.

19 Proven Ways to Build a Community Around Your Brand

1 min read

19 Proven Ways to Build a Community Around Your Brand

Discover 19 effective ways to foster brand loyalty by building an engaged, authentic community around your business across digital & physical touchpoints.