Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

In an effort to boost engagement and personalization, Tesco is leveraging AI to transform its Clubcard Challenges into gamified loyalty experiences. This innovative approach is powered by Eagle Eye, supporting Tesco's continued investment in customer-centric strategies that deliver value and fun.

The Role of AI and Gamification

Gamification is becoming a powerful tool in the loyalty playbook, especially when combined with AI. Tesco's latest move underscores how machine learning can optimize challenges, predict outcomes, and tailor rewards to individual preferences—turning loyalty into a dynamic, engaging journey.

How Eagle Eye Powers the Experience

Eagle Eye’s AIR platform enables Tesco to design, deliver, and manage real-time offers and gamified incentives at scale. This partnership exemplifies how modern loyalty platforms are evolving to meet consumer expectations for immediacy, relevance, and entertainment.