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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Wendy's Launches AI Loyalty Platform for Personalized Rewards

Wendy's Launches AI Loyalty Platform for Personalized Rewards

Wendy’s has introduced an AI‑based loyalty platform that analyzes customer data - purchase history, stated preferences and ongoing behavior—to deliver personalized offers, gamified incentives and targeted rewards. In this PYMNTS article, loyalty experts underscore why AI-powered programs are a game-changer for driving engagement and long-term retention.

How Wendy’s AI‑Driven Loyalty Platform Works

The platform uses predictive AI to surface relevant incentives tailored to each customer. It delivers personalized offers and gamification touches - such as tiered rewards and challenge mechanics - based on real-time data insights. Experts like Kelli Hobbs and Lindsay Sanchez highlight that consumers now expect customization, not generic promotions.

Impact on Engagement and Loyalty

Early signals suggest strong results: Wendy’s loyalty membership grew by approximately 25% year-on-year, reaching between 42 and 46 million users, and mobile app usage increased by nearly 40%. According to leadership commentary, investments in AI and personalized marketing now contribute meaningfully to overall digital sales and customer retention.

Lessons for Retailers and QSR Brands

Wendy’s success underscores the value of combining AI, loyalty and real-time personalization. Brands looking to deliver digital-first engagement, retail or QSR should prioritize tech platforms that understand customer context and deliver hyper‑relevant experiences in moments that matter.

Read the full article on PYMNTS

Retail Loyalty Trends for 2025: What’s New and What’s Next?

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Retail Loyalty Trends for 2025: What’s New and What’s Next?

Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

6 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.

Scaling Up Grocery Loyalty: Predictive AI & Personalization

1 min read

Scaling Up Grocery Loyalty: Predictive AI & Personalization

Joel Percy shares how predictive AI is transforming loyalty in grocery, enabling retailers to scale personalization and improve customer experiences.