How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Retailers in the Asia-Pacific region are rapidly adopting AI-powered loyalty strategies to boost engagement and ROI. In Campaign Brief, Eagle Eye explores how retailers across Singapore, Australia, and beyond are leveraging predictive AI to evolve their customer retention efforts.
The feature draws on insights from Eagle Eye's newly published eBook, which details real-world examples of how advanced loyalty personalization is reshaping customer journeys. The report reveals key market trends, emerging best practices, and the growing importance of digital-first loyalty across APAC markets.
AI is no longer a future concept—it’s a strategic priority. As shown in the eBook, early adopters in Asia-Pacific are already reaping the benefits of personalized, scalable loyalty experiences that drive measurable business outcomes.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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Eagle Eye on 6 January, 2025
Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.
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Eagle Eye on 22 January, 2025
Sarah Jarvis explores how retailers can close the gap between loyalty strategy and execution with scalable, AI-powered personalization.
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Eagle Eye on 16 January, 2025
Turn seasonal spikes into long-term loyalty. Explore strategies retailers can use to maintain momentum & deepen customer relationships beyond peak periods.
