How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Retailers in the Asia-Pacific region are rapidly adopting AI-powered loyalty strategies to boost engagement and ROI. In Campaign Brief, Eagle Eye explores how retailers across Singapore, Australia, and beyond are leveraging predictive AI to evolve their customer retention efforts.
The feature draws on insights from Eagle Eye's newly published eBook, which details real-world examples of how advanced loyalty personalization is reshaping customer journeys. The report reveals key market trends, emerging best practices, and the growing importance of digital-first loyalty across APAC markets.
AI is no longer a future concept—it’s a strategic priority. As shown in the eBook, early adopters in Asia-Pacific are already reaping the benefits of personalized, scalable loyalty experiences that drive measurable business outcomes.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
1 min read
Eagle Eye on 6 May, 2025
Explore the top loyalty trends transforming retail across APAC in 2025, from digital personalization to omnichannel engagement and regional innovation.
1 min read
Eagle Eye on 16 December, 2024
Discover 2025’s biggest retail tech trends as leading women in tech, including Eagle Eye’s Sarah Jarvis, share their predictions.
8 min read
Eagle Eye on 31 October, 2024
Explore the pros and cons of building or buying martech solutions, with insights from Aaron Crowe, Regional Director, Asia at Eagle Eye.
