1 min read
Scaling Up Grocery Loyalty: Predictive AI & Personalization
Introduction In the article published by Grocery Business, Joel Percy, Regional Director at Eagle Eye, outlines how predictive AI can unlock the...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In the AiThority article, Woolworths' strategic focus on predictive AI is spotlighted as a key driver in elevating personalization and improving customer loyalty. The article explores how the retailer is transforming its customer engagement model using advanced data capabilities and machine learning tools.
Woolworths is tapping into AI-driven insights to anticipate customer needs and deliver more relevant, personalized offers. This not only enhances the shopping experience but also strengthens customer loyalty and lifetime value. The strategy is designed to be scalable, ensuring consistent experiences across both in-store and digital touchpoints.
The piece highlights how Woolworths is aligning its digital transformation agenda with measurable outcomes—leveraging AI to deliver personalized promotions and improve retention. This mirrors a broader retail trend, where data and predictive models are becoming central to achieving omnichannel success.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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1 min read
Introduction In the article published by Grocery Business, Joel Percy, Regional Director at Eagle Eye, outlines how predictive AI can unlock the...
1 min read
Wendy’s has introduced an AI‑based loyalty platform that analyzes customer data—purchase history, stated preferences and ongoing behavior—to deliver...
1 min read
Introduction In the CustomerThink article, Eagle Eye’s Regional Director, Joel Percy, explores how brands can go beyond short-lived seasonal wins to...