1 min read
Inflation‑Proof Loyalty: Grocery Retail’s Data‑Driven Strategy
Grocers using data-driven loyalty programs during inflation are achieving 3.8% sales growth and deeper engagement—find out how.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In the AiThority article, Woolworths' strategic focus on predictive AI is spotlighted as a key driver in elevating personalization and improving customer loyalty. The article explores how the retailer is transforming its customer engagement model using advanced data capabilities and machine learning tools.
Woolworths is tapping into AI-driven insights to anticipate customer needs and deliver more relevant, personalized offers. This not only enhances the shopping experience but also strengthens customer loyalty and lifetime value. The strategy is designed to be scalable, ensuring consistent experiences across both in-store and digital touchpoints.
The piece highlights how Woolworths is aligning its digital transformation agenda with measurable outcomes—leveraging AI to deliver personalized promotions and improve retention. This mirrors a broader retail trend, where data and predictive models are becoming central to achieving omnichannel success.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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1 min read
Grocers using data-driven loyalty programs during inflation are achieving 3.8% sales growth and deeper engagement—find out how.
1 min read
Joel Percy shares how predictive AI is transforming loyalty in grocery, enabling retailers to scale personalization and improve customer experiences.
1 min read
Wendy's debuts an AI-powered loyalty platform using EagleAI to personalize customer rewards and drive deeper engagement across its global network.