1 min read
Retail Loyalty Trends for 2025: What’s New and What’s Next?
Introduction In the article "Retail Loyalty Trends for 2025: What’s New?", leading voices in customer engagement share what retailers need to know...
Get the latest insights, research and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Contact us to find out how we can enable your teams on our platform.
In an op‑ed for B&T, Jonathan Reeve, VP of APAC at Eagle Eye, dives into how gamification strategies — like challenges, streaks, and badges — tap into core psychological drivers to boost customer engagement and loyalty.
Reeve explores behavioral motivators like achievement, competition, and instant reward to explain why gamified loyalty mechanics consistently lift participation and emotional connection.
Beyond engagement, the article outlines how gamified strategies improve retention, average transaction value, and long-term loyalty—delivering measurable returns for retailers.
In a retail world driven by real-time value and personalization, gamification offers a scalable path to loyalty that feels fun, meaningful, and deeply relevant.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Introduction In the article "Retail Loyalty Trends for 2025: What’s New?", leading voices in customer engagement share what retailers need to know...
6 min read
How AI Loyalty Programs Are Shaping APAC Retail Retailers in the Asia-Pacific region are rapidly adopting AI-powered loyalty strategies to boost...
1 min read
Avoiding the Holiday Loyalty Trap In her latest article for CXM World, Sarah Jarvis, Propositions Director at Eagle Eye, explores why brands must...