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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Why Gamification Works in Retail Loyalty Marketing

Why Gamification Works in Retail Loyalty Marketing

Exploring the Psychology of Gamification

In an op‑ed for B&T, Jonathan Reeve, VP of APAC at Eagle Eye, dives into how gamification strategies — like challenges, streaks, and badges — tap into core psychological drivers to boost customer engagement and loyalty.

Understanding Why It Works

Reeve explores behavioral motivators like achievement, competition, and instant reward to explain why gamified loyalty mechanics consistently lift participation and emotional connection.

The Real Business Impact

Beyond engagement, the article outlines how gamified strategies improve retention, average transaction value, and long-term loyalty—delivering measurable returns for retailers.

Loyalty Built for the Digital-Era Consumer

In a retail world driven by real-time value and personalization, gamification offers a scalable path to loyalty that feels fun, meaningful, and deeply relevant.

Retail Loyalty Trends for 2025: What’s New and What’s Next?

1 min read

Retail Loyalty Trends for 2025: What’s New and What’s Next?

Introduction In the article "Retail Loyalty Trends for 2025: What’s New?", leading voices in customer engagement share what retailers need to know...

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AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

6 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

How AI Loyalty Programs Are Shaping APAC Retail Retailers in the Asia-Pacific region are rapidly adopting AI-powered loyalty strategies to boost...

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Building Loyalty That Lasts Beyond the Holiday Rush

1 min read

Building Loyalty That Lasts Beyond the Holiday Rush

Avoiding the Holiday Loyalty Trap In her latest article for CXM World, Sarah Jarvis, Propositions Director at Eagle Eye, explores why brands must...

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