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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Why Gamification Works in Retail Loyalty Marketing

Why Gamification Works in Retail Loyalty Marketing

Exploring the Psychology of Gamification

In an op‑ed for B&T, Jonathan Reeve, VP of APAC at Eagle Eye, dives into how gamification strategies — like challenges, streaks, and badges — tap into core psychological drivers to boost customer engagement and loyalty.

Understanding Why It Works

Reeve explores behavioral motivators like achievement, competition, and instant reward to explain why gamified loyalty mechanics consistently lift participation and emotional connection.

The Real Business Impact

Beyond engagement, the article outlines how gamified strategies improve retention, average transaction value, and long-term loyalty—delivering measurable returns for retailers.

Loyalty Built for the Digital-Era Consumer

In a retail world driven by real-time value and personalization, gamification offers a scalable path to loyalty that feels fun, meaningful, and deeply relevant.

Retail Loyalty Trends for 2025: What’s New and What’s Next?

1 min read

Retail Loyalty Trends for 2025: What’s New and What’s Next?

Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

6 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.

Building Loyalty That Lasts Beyond the Holiday Rush

1 min read

Building Loyalty That Lasts Beyond the Holiday Rush

Sarah Jarvis shares loyalty strategies retailers can use to sustain customer engagement and retention long after the holiday season ends.