1 min read
Retail Loyalty Trends for 2025: What’s New and What’s Next?
Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In an op‑ed for B&T, Jonathan Reeve, VP of APAC at Eagle Eye, dives into how gamification strategies — like challenges, streaks, and badges — tap into core psychological drivers to boost customer engagement and loyalty.
Reeve explores behavioral motivators like achievement, competition, and instant reward to explain why gamified loyalty mechanics consistently lift participation and emotional connection.
Beyond engagement, the article outlines how gamified strategies improve retention, average transaction value, and long-term loyalty—delivering measurable returns for retailers.
In a retail world driven by real-time value and personalization, gamification offers a scalable path to loyalty that feels fun, meaningful, and deeply relevant.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.
6 min read
Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.
1 min read
Sarah Jarvis shares loyalty strategies retailers can use to sustain customer engagement and retention long after the holiday season ends.