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In the article "How Aussie Retailers Can Maximise Loyalty ROI" published by RetailBiz, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, collaborates with experts from Loyalty & Reward Co to explore effective strategies for enhancing the return on investment (ROI) of loyalty programs in the Australian retail sector.
The authors emphasize the importance of leveraging advanced technologies, such as artificial intelligence, to personalize customer experiences. By tailoring loyalty initiatives to individual preferences and behaviors, retailers can increase customer engagement and drive higher revenue.
The article outlines a structured approach to measuring loyalty ROI, recommending a 3-5 year time horizon for new programs and continuous year-on-year tracking for established ones. Key metrics include program penetration rates, customer engagement levels, and the impact of loyalty initiatives on overall sales and customer retention.
By adopting these strategies, Australian retailers can transform their loyalty programs into powerful tools for sustained business growth and customer satisfaction.
Read the full article on RetailBiz.
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