How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
In her article for IT Brief Australia, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, emphasizes the critical role of personalisation in modern retail. She argues that personalisation, powered by artificial intelligence, is not only enhancing customer experiences but also driving significant business profitability.
Jarvis highlights how retailers are leveraging vast amounts of first-party data to deliver tailored experiences across various channels. By integrating technologies like Kubernetes, BigQuery, Looker, and Vertex AI, Eagle Eye enables real-time personalisation at scale, supporting global retailers such as Tesco, Carrefour, and Woolworths.
The article also explores the future of personalisation, noting the potential of predictive and generative AI to further refine customer interactions. Jarvis envisions a retail landscape where personalisation extends beyond promotions to encompass aspects like personalized cooking programs and health tracking, offering consumers more value and fostering deeper brand loyalty.
Read the full article on IT Brief Australia.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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