Eagle Eye Acquires Promotional Payments Solutions

Eagle Eye is excited to announce the acquisition of Promotional Payments Solutions Limited, a Dublin-based SaaS company renowned for its expertise in digital promotions and loyalty solutions for enterprise retailers and consumer packaged goods (CPG) companies. This acquisition is an important step forward for Eagle Eye as we expand our capabilities and welcome new enterprise customers and fantastic team members into our family.

Key highlights of the acquisition:

1. New enterprise customers: integrating Promotional Payments Solutions into Eagle Eye brings new enterprise customers into the Group and deepens engagement with mutual clients. This strategic move also provides access to major global CPG brands.
2. Expanded offerings: the acquisition enhances our product suite to include real-time CPG couponing, unlocking new upsell opportunities within our existing UK customer base and potential expansion into other markets over time.
3. Team growth: Promotional Payments Solutions' core team, including CTO Les Carter, will join Eagle Eye, bringing valuable expertise in retail loyalty and promotions.
4. Financial impact: the acquisition is expected to be immediately earnings per share enhancing.

We are excited to welcome Promotional Payments Solutions and its customers to the Eagle Eye family. Promotional Payments Solutions' capabilities in real-time couponing are a strong addition to our AIR platform, in an area of growing interest to retailers and brands. Its track record and long-standing relationships speak to the quality of the team and offering and Rory, Les and Neil's successful stewardship of the business to date. We are excited by the new avenues for growth the acquisition represents, as we seek to scale our business and deliver on our growth ambitions.

Over the past decade, we've built Promotional Payments Solutions into a trusted provider of digital promotions and real-time coupon redemption and reconciliation for some of the UK and Ireland's leading retailers and brands. As the market continues to grow, we recognised that now was the right time for a new home for the business, providing the ability to accelerate growth. The alignment in values, ambition, and technology between Promotional Payments Solutions and Eagle Eye gives us great confidence that the team, customers, and platform will continue to thrive as part of the Group, a known global leader in digital marketing technology.

This acquisition underscores Eagle Eye's commitment to advancing our offerings and expanding our reach to deliver more value to our customers by enabling them to do better, more personalised marketing. We are excited about the potential synergies and opportunities this presents for our current and future clients.