Eagle Eye Partners with Hudson's Bay to Power Personalized Promotions

Eagle Eye, a leading SaaS technology company which enables retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, is pleased to confirm that the previously disclosed three-year loyalty contract signed in September 2022 is with Hudson's Bay, an iconic Canadian department store brand, adding to Eagle Eye's growing presence in North America.

Hudson's Bay operates TheBay.com, one of the largest life and style e-commerce businesses in Canada, as well as 85 Hudson's Bay stores. They first introduced a rewards program in 1986 and more recently launched Hudson's Bay Rewards in 2013. Now, using Eagle Eye's AIR platform and mobile loyalty services, Hudson's Bay plans to re-launch its digital loyalty programme later this month, engaging and rewarding customers across the full lifecycle by delivering personalised offers and an array of engaging promotions including member pricing and innovative quest campaigns, giving customers even more ways to earn, spanning both their bricks and mortar and e-commerce businesses.

Eagle Eye's AIR platform will enable Hudson's Bay to launch a real-time, omnichannel loyalty programme, targeting its six million loyalty members, through integrating to their existing technology stack including the POS, eCommerce platform, all digital channels including their new app, customer call centre and CDP.

This contract win reflects the continued focus by retailers globally on creating meaningful digital connections with their customers which they can use to deliver value-driving personalised content, offers and rewards.

Tim Mason, Chief Executive of Eagle Eye, said: "We are delighted to be supporting such an iconic brand as Hudson's Bay in relaunching their loyalty programme. This contract strengthens our presence in North America, a growing digital promotions market, and presents an exciting opportunity for the business as we increase our market share and capitalise on the growing demand for our AIR platform."

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About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com