Eagle Eye and dunnhumby Partner to Power Personalization

Eagle Eye and dunnhumby Partner to Power Personalized Promotions for Southeastern Grocers

TORONTO, September 2, 2020 – Eagle Eye Solutions, a global digital marketing technology company that helps retailers create one-to-one customer connections, has partnered with dunnhumby, the global leader in customer data science, to help Southeastern Grocers, Inc. (SEG) deliver personalized promotions and gain deeper insights into customer behavior.

The collaboration is a key part of Southeastern Grocers’ ongoing journey to become a digitally enabled, omnichannel retailer. Building on the successful launch of SEG’s coupons-at-receipt capability in July 2020, Eagle Eye and dunnhumby will now help the grocer expand its personalization strategy across multiple digital and in-store channels—aiming to strengthen customer loyalty and preference.

"Our commitment to providing value to our customers has never been more important," said Adam Kirk, SVP of Marketing at Southeastern Grocers. "We're working hard to ensure our offers and promotions are as relevant as possible by tailoring them to each customer's spending habits and daily needs."

Combining Data Science and Digital Infrastructure

Personalizing offers from both the retailer and CPG brands at scale has historically been difficult due to disconnected systems and the inability to process millions of transactions in real time. Now, SEG will use the Eagle Eye AIR platform to handle customer data and shopper interactions, while dunnhumby’s data science technology will analyze that data to determine which offers are most relevant—and most likely to drive measurable results.

"Personalization at scale depends on a single source of connected customer data and insights," said Jose Gomes, President of North America at dunnhumby. "By working with Eagle Eye, we can provide SEG with intelligent recommendations to better engage their customers and drive optimal business outcomes."

Driving Smarter Engagement and Increased Sales

Knowing which customer cohorts are most likely to respond to a specific offer—based on store location, time of day, or historical spend—enables SEG to deliver highly relevant promotions through its mobile app, website, and in-store systems. This level of personalization supports greater promotional effectiveness and increased basket size, trip frequency, and long-term loyalty.

"With dunnhumby, we’ve accelerated Southeastern Grocers’ vision for a truly omnichannel retail experience," said Tim Mason, CEO of Eagle Eye. "Thanks to our culture of rapid innovation and fast implementation, SEG can unlock more value from the data they already have. Together, we're enabling SEG to deliver personalized offers designed to drive one more product per visit, one more item per basket, or one more visit per customer—ultimately lifting sales."

For more information about Eagle Eye, please contact Kelsey Dielman at kdielman@thinkinkpr.com.  

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About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas, working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter &Gamble, and Metro.

Web - https://www.dunnhumby.com
Twitter - @dunnhumby

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