Eagle Eye Partners with Wireless Social to Enhance Retail Insights

Eagle Eye Solutions, a leading SaaS technology company transforming marketing by creating digital connections that enable personalized performance marketing in real-time, has partnered with Wireless Social, a leading social guest Wi-Fi hotspot provider to the hospitality industry, to deliver a pre-integrated solution to their joint food and beverage customers.

Wireless Social provides its innovative guest Wi-Fi hotspot, guest engagement solutions, and visitor analytics to a number of leading UK hospitality brands and is working with Eagle Eye to offer a joint customer proposition by integrating its Wi-Fi data and guest insights with the Eagle Eye AIR platform.

The integration between the two parties means that Wireless Social customers will, for the first time, be able to use its targeted guest engagement capabilities to deliver relevant promotions to customers that are redeemable immediately at the point of sale. Delivered using the operator’s CRM system, Wireless Social’s guest Wi-Fi and Eagle Eye’s AIR platform, which manages unique coupon code issuance through to redemption, the proposition enables the timely delivery of digital coupons, gift vouchers, and loyalty cards to consumers to increase sales and footfall and boost customer insight across their outlets. The reporting capability of Wireless Social also gives operators complete visibility of campaign effectiveness by tracking the number of additional repeat visits generated over time as a result.

Tim Mason, CEO of Eagle Eye, said: "This agreement with Wireless Social represents an exciting new opportunity to expand our footprint into the UK hospitality market. Wireless Social’s innovative, social media-powered guest Wi-Fi and engagement solutions provide a compelling advantage, enabling our clients to deliver more personalized and timely offers and promotions based on their customers’ individual preferences."

Julian Ross, CEO of Wireless Social, said: "We are delighted to implement this partnership, enabling us to deliver a competitive advantage to our joint hospitality customers. Our connection to the Eagle Eye AIR platform makes it possible to deliver vouchers to target audiences in real-time, while we can also track promotional effectiveness over time to ensure it adds long-term value. This allows us to offer our customers an extended proposition that enables them to truly understand their customers, drive sales and footfall, and increase customer loyalty."

About Eagle Eye Solutions Group Plc

Eagle Eye is a leading SaaS technology company, transforming marketing by creating digital connections that enable personalized performance marketing in real-time through coupons, loyalty, apps, subscriptions, and gifts.

Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale across multiple channels, enabling a single customer view. We create a network between merchants, brands, and audiences to facilitate customer acquisition, interaction, and retention, in more innovative ways at lower cost.

The company's current customer base comprises leading names in food and beverage sectors, including leisure, hospitality, and quick service/convenience, including Burger King, Greggs, Mitchells & Butlers, and Pizza Express; in UK grocery and retail, Asda, Sainsbury's, Tesco, Waitrose and John Lewis, and JD Sports; and in Canada, Loblaws, Shoppers Drug Mart, and Esso.

Eagle Eye is headquartered in Guildford and has offices in Manchester, Toronto, Canada, and Melbourne, Australia.

Web – www.eagleeye.com
Twitter – @WeAreEagleEye

About Wireless Social

Wireless Social was established in 2013 to build relationships between businesses and customers by leveraging the guest Wi-Fi as a powerful data collection engine.

Specializing in hospitality, Wireless Social provides customer insight collected from social media login options and by tracking customer behavior in terms of visits, frequency, recency, dwell times, and ongoing loyalty, enabling operators to tailor and target their communications more effectively.

Since its inception, Wireless Social has worked with over 3,500 hospitality and leisure operators, including Azzurri Group, Carluccio’s, TGI Fridays, Cote, Abokado, Young’s, Mowgli, Leon, HEINEKEN, and Pho.

Web – www.wireless-social.com
Twitter – @WirelessSocial