Eagle Eye Partners with Wireless Social to Enhance Retail Insights

Eagle Eye Solutions, a leading SaaS technology company transforming marketing by creating digital connections that enable personalized performance marketing in real-time, has partnered with Wireless Social, a leading social guest Wi-Fi hotspot provider to the hospitality industry, to deliver a pre-integrated solution to their joint food and beverage customers.

Wireless Social provides its innovative guest Wi-Fi hotspot, guest engagement solutions, and visitor analytics to a number of leading UK hospitality brands and is working with Eagle Eye to offer a joint customer proposition by integrating its Wi-Fi data and guest insights with the Eagle Eye AIR platform.

The integration between the two parties means that Wireless Social customers will, for the first time, be able to use its targeted guest engagement capabilities to deliver relevant promotions to customers that are redeemable immediately at the point of sale. Delivered using the operator’s CRM system, Wireless Social’s guest Wi-Fi and Eagle Eye’s AIR platform, which manages unique coupon code issuance through to redemption, the proposition enables the timely delivery of digital coupons, gift vouchers, and loyalty cards to consumers to increase sales and footfall and boost customer insight across their outlets. The reporting capability of Wireless Social also gives operators complete visibility of campaign effectiveness by tracking the number of additional repeat visits generated over time as a result.

Tim Mason, CEO of Eagle Eye, said: "This agreement with Wireless Social represents an exciting new opportunity to expand our footprint into the UK hospitality market. Wireless Social’s innovative, social media-powered guest Wi-Fi and engagement solutions provide a compelling advantage, enabling our clients to deliver more personalized and timely offers and promotions based on their customers’ individual preferences."

Julian Ross, CEO of Wireless Social, said: "We are delighted to implement this partnership, enabling us to deliver a competitive advantage to our joint hospitality customers. Our connection to the Eagle Eye AIR platform makes it possible to deliver vouchers to target audiences in real-time, while we can also track promotional effectiveness over time to ensure it adds long-term value. This allows us to offer our customers an extended proposition that enables them to truly understand their customers, drive sales and footfall, and increase customer loyalty."

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com

About Wireless Social

Wireless Social was established in 2013 to build relationships between businesses and customers by leveraging the guest Wi-Fi as a powerful data collection engine.

Specializing in hospitality, Wireless Social provides customer insight collected from social media login options and by tracking customer behavior in terms of visits, frequency, recency, dwell times, and ongoing loyalty, enabling operators to tailor and target their communications more effectively.

Since its inception, Wireless Social has worked with over 3,500 hospitality and leisure operators, including Azzurri Group, Carluccio’s, TGI Fridays, Cote, Abokado, Young’s, Mowgli, Leon, HEINEKEN, and Pho.

Web – www.wireless-social.com
Twitter – @WirelessSocial