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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Mastering loyalty marketing: Experts reveal tips for 2025 success

1 min read

Mastering Loyalty Marketing: 2025 Expert Strategies​

Discover expert insights from Eagle Eye and others on how AI and personalization will shape successful loyalty marketing in 2025.

How are Brands Adapting to Technological Shifts?

1 min read

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

Eagle Eye's Jonathan Reeve discusses how APAC brands are evolving loyalty strategies amid rapid technological advancements.

Increase customer loyalty

1 min read

How AI Is Revolutionising Loyalty Programs with Personalization

Discover how AI is revolutionizing loyalty programs by enabling hyper-personalized experiences, deeper engagement, and real-time campaign optimization.

Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

1 min read

Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

Joel Percy of Eagle Eye explains how personalized, data-driven loyalty programs help grocers and shoppers navigate affordability challenges in 2025.

Unpacking the power of personalisation in your tech stack

1 min read

Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

Sarah Jarvis of Eagle Eye explores how AI-driven personalisation enhances customer loyalty and profitability in modern retail tech stacks.

Campaign Brief - Loyalty's Next Chapter

1 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.

Retail Systems Awards 2025 Shortlisted

1 min read

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

Eagle Eye and clients JD Sports, Tesco, and Morrisons shortlisted in three categories at the 2025 Retail Systems Awards.

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.

Retail Loyalty's Future: From Personalization to Value Creation

1 min read

Retail Loyalty's Future: From Personalization to Value Creation

Sarah Jarvis of Eagle Eye explores how AI and personalization are reshaping retail loyalty programs to deliver meaningful value to customers.

Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

1 min read

Tips for Marketers in Southeast Asia to Adopt AI in Retail

Discover how AI is transforming retail in Southeast Asia with expert tips from Eagle Eye Asia’s Aaron Crowe. Read more on Campaign Brief Asia!