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Eagle Eye Interim Report 2024

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Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Waitrose pick your own offers

3 min read

The Unfulfilled Promise of Personalized Offers

Personalized offers have the potential to transform the way retailers engage with customers, making it a game-changer for retail marketers. In fact, reallocating just 25% of the budget from mass promotions to personalized offers could increase...

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Pharmacist checking inventory in medical store

4 min read

Retail Pharmacy – Digital Personalization Beckons…

Grocery retailers have certainly been the pioneers of mass personalization in the omnichannel retail world. Next, with the greatest potential to...

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Woolworths store front

2 min read

Woolworths' Everyday Extra Subscription — 2023's Game-Changer in Australian Retail

Woolworths Group CEO Brad Banducci recently revealed in an email to customers (31st March 2023) that over 250,000 people are now participating in the

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AFR - Real-Time promotions a game-changer for retailers

5 min read

Opinion — Real-time Promotions a Game-changer for Retailers

This article originally appeared in The Australian Financial Review on January 19, 2023, Real-time promotions a game-changer for retailers....

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Purple new year

4 min read

New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.

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Everyday Low Price!

3 min read

Everyday Low Price Retail’s Digital Challenge — How to Connect with Individual Customers?

Everyday Low Price! Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of Aldi,...

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Tesco Clubcard in store

2 min read

How Next-generation Loyalty Schemes Could Make a Difference This Christmas

Most businesses would agree that their best customers account for the lion’s share of their sales. So, it seems strange that subscriptions have only...

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Bartender serving customer at coffee shop

3 min read

Why You Should Be Thinking about Offering Your Customers a Subscription Service

Unleashing the Potential of Subscriptions Pret’s in-store coffee subscription service, YourPret Barista, is an industry first, but there is no...

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Woman with smartphone in store grocery shopping

2 min read

Understanding the Rise of the Digital Coupon in Grocery

We are all aware of how much COVID-19 has changed the landscape for businesses globally. While some have been shuttered for months, others have had...

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Augmented reality in retail store

4 min read

Is there Power in Personalization? Part 3

Machine Learning Growing in popularity over the last few years, artificial intelligence (AI) and machine learning platforms are becoming...

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