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Acquire. Interact. Retain.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Augmented reality in retail store

4 min read

Is there Power in Personalization? Part 3

Machine Learning Growing in popularity over the last few years, artificial intelligence (AI) and machine learning platforms are becoming ever-popular with marketers looking to scale personalization and provide value to their customers, with...

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Marketing Data management platform and Omnichannel concept image

4 min read

Is there Power in Personalisation? Part 2

Following my last blog, which discussed the importance of personalization, I explore what tools marketers need for success, along with benchmarks and...

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Omnichannel marketing on mobile app for supermarket shopping

4 min read

Is there Power in Personalisation? Part 1

A few years ago, personalization emerged as a buzzword for marketers everywhere, and in 2015, 94% agreed it was a crucial factor in the success of...

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Johnathan Reeve and a retailer

2 min read

Established Retailers vs. Digital Natives

The Challenge The challenge for traditional retailers is this: can the likes of Walmart, Coles and Woolworths master new digital skills faster than...

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Woman receiving package from delivery man

2 min read

Customers Don't Want Your Product or What It Does

The Digital Disruption Debate Whether Amazon, Uber or Alibaba, there's a lot written about these digital-only players and the impact they're having...

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